$BNB

In a major strategic move, Changpeng Zhao’s (CZ) family office, YZi Labs, has thrown its weight behind a new BNB treasury company that plans to go public in the U.S. This BNB-focused firm will be managed by 10X Capital, led by David Namdar (formerly of Galaxy Digital), and aims to offer institutional-grade access to Binance Coin (BNB) through a structured financial vehicle. This IPO initiative represents a bold step toward mainstream financial integration for BNB, positioning it as an investable asset for hedge funds, family offices, and ETFs.

By supporting this venture, CZ is not only reinforcing long-term confidence in BNB but also extending Binance’s influence into regulated capital markets. The move aligns with the growing trend of tokenization and real-world asset integration within traditional finance. If the IPO gains regulatory approval, it could dramatically reshape how institutions interact with crypto assets—bringing credibility, liquidity, and greater adoption to Binance’s native token at a critical time for crypto legitimacy.