$BTC #KitKatInJapan
In Japanese, the phrase "Kitto Katsu" (きっと勝つ) translates to “you’ll surely win.” Interestingly, it sounds very similar to how “Kit Kat” is pronounced in Japanese, giving the candy a lucky connotation.
This wordplay turned Kit Kats into popular good-luck gifts, especially for students preparing for exams. Nestlé embraced the trend, releasing a wide variety of unique flavors throughout Japan.
Today, there are over 400 different Japanese Kit Kat flavors, ranging from wasabi and sweet potato to sake and soy sauce—including many region-specific editions. In Japan, Kit Kats have become more than just candy—they’re souvenirs, collectibles, and even considered lucky charms.