CoinWorld News reported that Binance has announced a new token generation activity model for Binance Wallet users, introducing a Pump.fun style bonding curve pricing mechanism, in which the token price dynamically increases based on real-time demand during the activity period. According to a statement released by the cryptocurrency exchange giant on Monday, this is the first time Binance has offered this model, which was co-developed with the memecoin launch platform Four.Meme. The mechanism allows users to purchase and trade non-transferable tokens using BNB during the activity period, with prices automatically adjusting as the quantity of tokens purchased increases. After the activity ends, the tokens will become transferable and can be traded on Binance Alpha. The company stated that the first project using this model will be announced on July 15 through Binance Wallet X accounts. The model aims to provide a fair and transparent price discovery process, enabling users to trade tokens on a first-come, first-served basis before the tokens are officially released, and to provide greater access by recycling the token supply during participant buy-sell activities. Users need to have enough Binance Alpha Points (Binance's loyalty and qualification scoring system) and BNB in their Binance Wallet to participate. Binance pointed out that once an order is placed, purchase orders cannot be canceled, and BNB will remain locked until the activity ends. Two days before this announcement, Pump.fun held a token sale event, while competition from other memecoin launch platforms (such as LetsBONK) intensified, with memecoin influencer Murad Mahmudov describing this as a race to the bottom in the latest episode of The Crypto Beat podcast. LetsBONK recently became the first memecoin launch platform on Solana to surpass Pump.fun in terms of daily token issuance, token graduations, and trading volume.

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