Recently, Middle Eastern investment institutions have made breakthrough progress in investment cooperation discussions with PlayFun. Both parties have decided to deepen cooperation and jointly promote the application and development of Web3 technology in the entertainment field. The highlight of this cooperation is that members of the Middle Eastern royal family view PlayFun's FunFi model as a key direction for building the future Web3 entertainment ecosystem. The FunFi model combines the essence of decentralized finance (DeFi) and game entertainment, aiming to provide users with an interactive experience that is both safe and fun.
The press conference scheduled for August 2025 will become an important milestone in this partnership, where it will detail how PlayFun will be fully empowered through this cooperation and showcase its new vision in the Web3 entertainment field. Additionally, the press conference will explore how the FunFi model will reshape the digital entertainment industry and the new opportunities it brings to global users. With the influx of Middle Eastern capital, PlayFun is expected to accelerate its expansion in the global market, further consolidating its leading position in the emerging Web3 entertainment industry. This cooperation not only marks PlayFun's entry into a whole new stage of development but also provides a valuable cooperation model for the entire industry.