Marketing Stunt!!!!😎
The former president of Volvo Trucks, Claes Nilsson, did pull off a high-risk marketing stunt to showcase the strength of the Volvo FMX truck.
He stood on the front of a Volvo FMX truck suspended by its towing hook 20 meters above Gothenburg Harbor. This daring demonstration was to highlight the robustness of the truck's front towing hook, which was designed to withstand the truck's own weight. The stunt, which involved a 15-ton truck and arctic conditions, was filmed and shared online.
