#MyStrategyEvolution Have you reached a deadlock with the execution of your strategy? You are not alone. In most companies, even the best-laid plans fail like lead balloons.

For years it has been said that up to 90% of strategies fail.

The evolution of strategy in the last century is promising. However, currently, effective strategic thinking remains an insurmountable maze for most companies.

The old method doesn't work: it's all talk and no action. After the bravado of a presentation, the managers who created the plan get busy, and the employees who never saw or understood it get lost.