In an ambitious step to connect U.S. investors with the global blockchain ecosystem, YZi Labs – a global investment company with a portfolio worth $10 billion spanning sectors such as Web3, AI, and biotechnology – has officially announced a partnership with 10X Capital to support the establishment of BNB Treasury Company in the United States.

A Bridge Between Traditional Finance and the Web3 World

BNB Treasury Company is a new company based in the U.S., designed to be a transparent and professional asset management platform, focused on accumulating and holding BNB (Binance Coin) – the native coin of the BNB Chain ecosystem – while supporting development initiatives within this ecosystem.

According to the plan, this company will be publicly listed on a major stock exchange in the U.S., thereby creating opportunities for both institutional and individual investors to access BNB easily and managed according to strict financial standards.

Statements From The Leaders

Ms. Ella Zhang – CEO of YZi Labs – shared:

“BNB Chain is one of the most widely utilized blockchain ecosystems today. BNB acts as fuel, the glue, and a governance layer in a scalable decentralized future. By supporting this initiative, we aim to combine the strengths of the BNB ecosystem with the asset management and capital market expertise of 10X Capital.”

Meanwhile, Mr. Hans Thomas – Founder and CEO of 10X Capital – also affirmed:

“Based on our thesis regarding the unique capabilities of publicly listed treasury companies in the U.S. to provide investors access to global digital asset opportunities, we believe the time is ripe for a well-capitalized, systematically managed treasury company to emerge – serving as a gateway connecting American investors with the wave of decentralized innovation on BNB Chain.”

The emergence of BNB Treasury Company reflects a growing trend: institutional investors are seeking safer, legal, and more transparent ways to engage with digital assets, rather than relying solely on traditional exchanges or personal wallets.

In particular, the establishment of a company specializing in holding BNB and supporting the BNB Chain ecosystem in the U.S. – where there is a clear legal framework and developed financial market – will help solidify BNB's position as a digital asset with long-term value recognized by mainstream investors.

Impact on the BNB Ecosystem and Market

This move could bring many benefits to the BNB ecosystem:

  • Increase liquidity and recognition for BNB in the traditional financial market.

  • Create stronger momentum for Web3 projects on BNB Chain, thanks to indirect support from abundant financial resources.

  • Encourage institutional investors to engage more deeply in the blockchain space through a familiar form of ownership, which is listed shares.

With this strategic move, YZi Labs and 10X Capital are pioneering the connection between traditional finance and the blockchain economy, particularly the BNB ecosystem. The establishment of BNB Treasury Company could become a model for similar initiatives in the future, contributing to accelerating the integration between the global capital market and advanced Web3 technology.