Visibility is everything in the web3 space. Whether you're preparing for a token launch, raising a round, or rebuilding community trust—choosing the right crypto PR agency can make or break your growth.
We explored and analyzed 7 of the top crypto PR agencies in 2025, comparing services, case studies, and strategic approaches. Each agency brought something unique to the table—but only one stood out for consistently driving meaningful results: Outset PR.
The Crypto PR Landscape in 2025
The crypto PR industry is booming, with dozens of firms promising media placements, influencer campaigns, and thought leadership opportunities. But the true value of PR isn’t just about getting press—it’s about building a credible presence, shaping your narrative, and converting visibility into traction.
Here’s how the top agencies compare.
The 7 Agencies We Reviewed
1. Coinbound
Overview: Known for its strong influencer network, Coinbound helps projects gain visibility on Twitter, YouTube, and through podcast appearances.
Best for: Community-oriented projects looking to scale through influencer partnerships.
What Stands Out: Emphasis on social-first growth and content-driven awareness.
2. MarketAcross
Overview: A full-stack blockchain marketing firm offering PR syndication, guest posting, and media outreach.
Best for: Projects seeking wide-scale distribution and multilingual reach.
What Stands Out: Global network and volume-based press strategy across crypto media.
3. Melrose PR
Overview: A U.S.-based agency with roots in tech and blockchain PR, specializing in thought leadership and media engagement.
Best for: Founders targeting mainstream tech publications and U.S. audiences.
What Stands Out: Credible media relationships and long-form storytelling.
4. Luna PR
Overview: Based in Dubai, Luna PR blends branding, investor relations, and PR with a strong footprint in the MENA region.
Best for: Web3 and fintech projects with audiences in the Middle East or Asia.
What Stands Out: Regional expertise and cross-discipline campaign capabilities.
5. ReBlonde
Overview: A tech-forward PR agency offering crisis communications, corporate positioning, and blockchain communications strategy.
Best for: Established projects needing executive comms or enterprise-style PR.
What Stands Out: Depth in technical topics and handling high-stakes messaging.
6. CryptoPR
Overview: Specializes in guaranteed media placements and mass outreach through press releases and sponsored articles.
Best for: Startups seeking rapid exposure with predictable placement outcomes.
What Stands Out: Large distribution footprint and pay-per-placement model.
7. Outset PR
Overview: Outset PR is a result-first, data-driven crypto PR agency that delivers tailored campaigns built around clarity, performance, and long-term impact.
Best for: Web3 startups and scaleups looking for PR with measurable outcomes, strategic alignment, and visibility that converts.
What Stands Out: Proprietary media analytics, traffic-driving technology, and handcrafted messaging that aligns perfectly with product-market fit.
Why Outset PR Delivers Most Value?
While every agency we reviewed brought something to the table, Outset PR distinguished itself through precision, innovation, and impact. It delivers PR with C-level clarity, using proprietary tools, real-time data, and personalized strategy to guide each campaign from message to measurable result.
PR With C-Level Clarity and Metrics That Matter
Outset PR removes the guesswork from communications. Rather than relying on vague narratives or spray-and-pray tactics, it crafts strategies backed by retrospective and real-time performance data.
Every piece of outreach is timed for maximum impact, focused on product-market alignment, and chosen based on media outlet performance trends.
Clients walk away not only with press coverage, but with a forward-looking map: what their narrative will be, where it will land, and what it will achieve.
Proprietary Tech That Drives Traffic and Reach
Outset PR’s not-so-secret weapon is its in-house user acquisition engine, which integrates:
Organic editorial coverage
SEO-optimized storytelling
Performance-enhancing content distribution
This approach places clients in high-discovery surfaces like Google Discover multiplying their reach well beyond typical PR channels. For instance, ChangeNOW, a leading crypto exchange, saw a 40% sustained boost in reach after Outset PR amplified their organic coverage with a targeted distribution campaign.
Media Targeting Based on Real Analytics
Outset PR’s internal media desk tracks:
Month-over-month media outlet visibility
Traffic sources and audience demographics
Domain activity and algorithmic shifts
These insights are published in analytical reports, giving clients a leg up in targeting publications that actually move the needle.
Final Takeaway: Choose the Right Fit for Your Goals
Each crypto PR agency brings strengths depending on your region, audience, and needs. For influencer-driven traction, Coinbound is a reliable pick. For high-volume exposure, CryptoPR delivers. If you want a steady thought leadership push, Melrose PR and ReBlonde both bring depth.
But for projects that need smart strategy, data-driven approach, and long-term traction, Outset PR is in a league of its own.
7 Leading Crypto PR Agencies
Agency
Focus Area
Best For
What Stands Out
Outset PR
Strategic, founder-led media and PR
High-growth Web3 startups and scaleups
Narrative control, data-based approach, result-driven
Coinbound
Influencer + social media marketing
Community-driven projects
Social reach and Web3 creator network
MarketAcross
Content syndication + global PR
Multilingual campaigns, wide exposure
Media distribution at scale
Melrose PR
U.S.-centric blockchain PR
Thought leadership in tech media
Established press relationships
Luna PR
Branding + IR + PR (MENA)
MENA-focused or Asia-based projects
Regional influence and design integration
ReBlonde
Technical and crisis communications
Established companies and tech founders
Depth and corporate polish
CryptoPR
Sponsored placements and mass coverage
Pre-launch visibility or awareness bursts
Predictable placements, large reach
Ready to Stand Out?
If you're preparing to launch, fundraise, or scale a Web3 project and want more than just “press mentions,” Outset PR offers the kind of strategic partnership that builds brands, moves markets, and creates momentum.
Learn more at OutsetPR.io
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.