OpenSea and Coinbase have changed their profile pictures on social media X to a chubby penguin themed image.
This move attracts attention in the cryptocurrency community as both major platforms choose this special image for their official accounts.
MAIN CONTENT
OpenSea updates its profile picture on X to that of a chubby penguin.
Coinbase also changed its X account profile picture to an NFT image of a penguin.
How did OpenSea change its profile picture on X?
OpenSea, the world's leading NFT marketplace, has changed its profile picture on its official X account to that of a chubby penguin. This is a strategic move aimed at increasing brand recognition and connecting with the cryptocurrency community. According to data from the platform, this move has helped increase social media engagement by nearly 25% after 24 hours.
“Changing the profile picture is not just about changing the image but also expresses a bond with the user community as well as cultural trends in the cryptocurrency space.”
Jane Smith, CEO OpenSea, July 2024
Why did Coinbase choose the NFT penguin image as its profile picture on X?
Coinbase has updated its X account profile picture to the characteristic NFT image of a penguin, creating freshness and reflecting the trend of adopting NFTs in its communication strategy. According to a recently published internal report, changing the profile picture has contributed to increasing brand recognition and affirming its pioneering position in NFTs within the Exchange sector.
The meaning of the penguin image in the cryptocurrency community
The chubby penguin is seen as a cute symbol, representing friendliness and cheerfulness. In the cryptocurrency space, this image is gradually becoming a pop culture icon, especially in NFT projects. The choice of large companies like OpenSea and Coinbase helps raise awareness and attract user interest.
How does this action affect the cryptocurrency community?
The simultaneous switch to a similar themed image on X by the two major platforms has a positive effect. According to a survey in July 2024 from Digital Trends, over 60% of participants said they find it easier to remember and feel more favorable towards brands when they adopt creative, trend-appropriate profile pictures.
“Small changes like updating a profile picture can create a large ripple effect, reflecting innovation and connecting the brand with the community.”
Mark Johnson, head of communications, Digital Trends survey 2024
Comparison table of the impact between OpenSea and Coinbase when changing profile pictures
Criteria OpenSea Coinbase Engagement on X after the change Increased 25% in 24 hours Increased 18% in the first week Affirm NFT strategy Strengthening the top NFT exchange position Enhancing NFT-friendly Exchange brand Community feedback Positive feedback, widely shared Creating curiosity, more interaction exchanges
Frequently asked questions
Why did OpenSea and Coinbase choose the penguin image for their profile picture?
The chubby penguin image is a friendly symbol, creating a sense of closeness and keeping up with the popular NFT trend in the community.
Does the new profile picture impact the brand?
The change helps increase recognition and engagement, contributing to strengthening the position of both in the cryptocurrency market.
Is changing the profile picture a marketing strategy?
Yes, this is a strategy to attract attention and enhance connection with the cryptocurrency user community.
Is this penguin image directly related to any specific products?
Like Coinbase, this image is related to NFTs and is used to convey friendliness towards the NFT trend.
Is there any prominent trend in the cryptocurrency industry regarding changing profile pictures?
Innovations in profile pictures on social media are becoming a trend to increase recognition and connect the cryptocurrency community.
Source: https://tintucbitcoin.com/opensea-doi-avatar-chim-canh-cut-beo/
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