Basic analysis of the Treasure project | GameFi and AI ecosystem on Arbitrum (01/2024 - 07/2025)
(Data updated until 07/2025 and is only general information about the project to facilitate basic evaluation – Not investment advice)

🔥 Overview
Treasure (@Treasure_DAO) is a GameFi and NFT ecosystem on Arbitrum, featuring the token $MAGIC and games like Bridgeworld and Smolworld. The project integrates AI with NFTs through the AI Agent Creator, allowing NFTs from major collections like Pudgy Penguins, Azuki to operate automatically in game and DeFi. From 01/2024 to 07/2025, Treasure will transition from an independent Layer-2 to ZKsync, reducing costs and launching AI products, despite facing financial challenges. 💥

🕒 Important timeline
- Q4/2024: Launch of mainnet on ZKsync, migrating over 200 million USD in assets and 15+ games.
- 03/2025: Announcement of significant net loss in Q4/2024, leading to cost-cutting and cessation of Treasure Chain operations.
- 04/2025: Launch of AI Agent Creator, enabling NFTs to automatically play games like Gigaverse; proposal for a liquidity reserve fund of 100,000 USDC.
- 04/2025: Approval of TIP 48, 49, temporarily empowering the core team until 06/2025 to manage liquidity and close the chain.
- 07/2025: Launch of Magic Mic podcast, collaborating with @Wanderers, @PlayCalamity to expand games.

🤝 Strategic partnerships
Treasure collaborates with major projects and funds:
- Wanderers (@Wanderers): Interplanetary action game, integrated into Treasure.
- Calamity (@PlayCalamity): 2D sandbox MMORPG, inspired by WoW, Albion Online.
- SimpleHash (@SimpleHashInc): Supports indexing NFTs and tokens on Treasure.
- ZKsync (@zksync): Provides infrastructure for mainnet, reducing transaction costs.
- Binance Labs, Animoca Brands: Reputable backers, providing financial and strategic support. 💼

💰 Tokenomics & Current Price
- Tokenomics: $MAGIC (total supply 347.71 million, circulating ~310 million) is an ERC-20 token, used for marketplace transactions, AI agents, staking, and governance. 50% of marketplace revenue is redistributed through the DAO treasury. Annual halving reduces token issuance, increasing scarcity.
- Price (07/2025): $MAGIC at 0.1904 USD, 24h trading volume ~**201.6 million USD** (CoinMarketCap). Price increased by 1.7% in 24h, 55.6% in 7 days, but decreased ~97% from the historical peak of 6.32 USD (02/2022). Check CoinMarketCap/CoinGecko for real-time updates! 📈

🛠️ Products & Technology
- Bridgeworld: Core strategy game, using $MAGIC, NFTs (Legions, Treasures) to manage resources and combat.
- Smolworld: Tamagotchi-style simulation game, integrating AI characters.
- AI Agent Creator: Allows NFTs (Pudgy Penguins, Azuki, Bored Apes) to become AI agents that automatically play games, trade in DeFi, and post on X.
- Trove Marketplace: Gamified NFT marketplace, supports both ERC-20 and NFTs.
- Neurochimp Framework: AI technology for agents, integrated on ZKsync. 🔧

💼 Business Model & Profit
- Business model: Treasure operates a GameFi ecosystem and NFT marketplace, combining AI agents. Trove Marketplace charges a 5% fee on NFT transactions, distributing 50% into the DAO treasury for airdrops and grants. AI Agent Creator charges 0.0025 ETH (~4-5 USD) to create an agent, using $MAGIC for upgrades and transactions. Games (Bridgeworld, Smolworld) generate revenue through play fees and NFT sales.
- Profit: Revenue from Trove Marketplace is estimated at ~10 million USD/year (DappRadar). AI Agent Creator and games contribute ~5 million USD/year (PlayToEarn). However, high operating costs (8.3 million USD/year, including 6.1 million USD in labor) lead to net losses in Q4/2024, necessitating cuts and a shift to ZKsync. The treasury has 2.4 million USD in stablecoins left (04/2025).

🗣️ Reviews from famous KOLs
- @CryptoGameHodler: “Treasure's AI Agent Creator is a breakthrough, turning NFTs into dynamic assets.”
- @Web3Insider: “$MAGIC has recovery potential if AI and GameFi explode, but better financial management is needed.”
- Intrepidus.eth: “Poor management has pushed Treasure into difficulty, but the community remains strong.”
⚠️ Some KOLs criticize unsustainable finances, but are optimistic about AI and ZKsync. 🌟

🛤️ Future Roadmap
- Q3-Q4 2025: Launch of Smolworld demo, expand Canopy mode for Bridgeworld, integrate more games like @Wanderers, @PlayCalamity.
- 2026: Increase decentralized governance, expand AI Agent Marketplace, integrate Ethereum, Polygon.
- Long-term: Lead in GameFi and AI-powered NFTs, competing with Axie Infinity, The Sandbox. 🚀

✅ Opportunities
- AI + GameFi potential: AI Agent Creator turns NFTs into dynamic assets, attracting users.
- Strong ecosystem: Collaborations with @Wanderers, @PlayCalamity, @zksync expand scale.
- Large community: 1 million users on Discord, 700K on X, supported by Binance Labs. 💸

⚠️ Challenges
- Competition: @AxieInfinity, @TheSandboxGame compete in GameFi; @MagicEden in NFT.
- Weak finances: Net losses and high costs threaten the treasury, requiring better management.
- Price volatility: $MAGIC down ~97% from peak, affecting investor confidence. 🛑

📝 Conclusion
Treasure (@Treasure_DAO) combines GameFi, NFTs, and AI with Bridgeworld, Smolworld, and AI Agent Creator, creating a unique ecosystem on ZKsync. Despite facing financial difficulties, partnerships with @Wanderers, @PlayCalamity, @zksync and revenue of ~15 million USD/year show potential. Do you think $MAGIC can rise back to 1 USD? Have you held or are you waiting for a dip? Comment now to discuss! 🗣️

References:
- CoinMarketCap
- CoinGecko
- Treasure
- Blogtienao
- PlayToEarn
- DappRadar