Author: Biteye
After so long of 'engaging,' still feeling confused and powerless? Faced with AI-generated content and information noise, the InfoFi track seems to be overly competitive, but effective participation is far from mindlessly flooding the space.
We have organized practical strategies for participating in InfoFi to help everyone adjust their mindset and improve content quality for more precise interaction!
⭐️ One, core indicator analysis of InfoFi: Say goodbye to the mindset of simply 'brushing numbers.'
Smart Followers: Influential followers with high content quality. Many InfoFi platforms prioritize follower quality over quantity when using smart algorithms to assess account influence. Accounts with more Smart Followers will receive higher scores and rewards for each piece of content, which will be 'weighted' by the algorithm.
Mindshare: Mindshare essentially refers to discussion heat and opinion share. Some InfoFi platforms track the discussion levels of a coin or topic on social media. For example, they provide multi-dimensional indicators, including price trends, market sentiment, and mind share, helping users understand a project's popularity in the community.
Points system: InfoFi projects generally adopt a points incentive to encourage users to produce content. For instance, publishing high-quality crypto content can earn 'Yaps points.' The algorithm comprehensively evaluates post quality, interaction depth, topic relevance, and particularly values interactions from Smart Followers (comments, retweets, etc.).
The purpose of points includes: obtaining future airdrop qualifications and ranking high on leaderboards. For example, Galxe Starboard will also provide ranking rewards based on users' multi-dimensional contributions on-chain (number of tweets, likes, task completion).
In summary, to effectively participate and accumulate points, you need to continuously produce valuable content and engage in high-quality interactions with the community, rather than just pursuing quantity.
⭐️ Two, a ladder strategy from 0 followers to high follower count
1. Account initiation phase (100-1000 followers)
In the account initiation phase, the most important thing is to interact and become familiar with others. Actively comment on popular KOL or project tweets, but ensure that your comments are insightful and provoke discussion. The goal is to attract responses and increase account visibility. In terms of content publishing, initially, you can start by retweeting high-quality tweets or making brief comments on popular projects, attaching relevant hashtags to let the algorithm record your activity without spending too much time writing content; the main focus should be on interaction!
Here are some suggestions for newcomers, quoted from @DRbitcoin36, @wangy112375, and @comthruzuo.
First, you can check the 7-day/30-day leaderboard rankings on some project official websites to find influencers to interact with, and include your tweets in the comments, of course, do not include your tweet link in every comment to avoid system risk control. It's also best to attach tweets related to the theme, which can provoke discussion and resonance rather than purely riding on traffic.
Secondly, I’d like to recommend some enthusiastic teachers who generally reply when interacted with. For instance, @Leoninweb3, @0x_Todd, @sleepy0x13, @diamondhandjs, @zohanlin, @EnHeng456, @CalmanBTC, @ordjingle, @off_thetarget, @ZF_lab, @softlipa1018, @youyou5202, @0xKevin00, @y_cryptoanalyst, @Monica_xiaoM, @WY_mask, @Vito_168, @jiujinshan2022, @sukicao2, @Dp520888, @Lucast168, @0xScottBTC, @CryptoPainter_X, @hoidya_, @0xBclub, @wanghebbf, @isadora288881, @0xKingsKuan, @CindyCreation.
2. Growth phase (1000-5000 followers)
- Fixed update frequency: You can start writing more original short pieces, the content can be market analysis, project sorting, airdrop strategies, etc., with each tweet kept at a medium length, closely tied to current trends. Also, whenever there are 'popular projects listed' on the InfoFi platform, participate in discussions and content creation promptly to gain additional exposure.
- Balance quality and quantity: Most projects emphasize quality > quantity. Do not use AI to generate articles, flooding with meaningless content can easily lead to being blocked and disliked, even affecting the platform's evaluation of the account; high-quality long tweets often earn more points.
- Continuous interaction: Keep commenting under influential accounts (such as KOLs on the top list). Add these KOLs to your Twitter list and set notifications to comment in a timely manner, showing some thought rather than simply agreeing.
3. Advanced stage (5000+ followers)
- Quality articles + personal brand: Continuously output high-quality articles and gradually form an account theme, such as focusing on interpreting certain projects or explaining certain ecosystems.
Why focus vertically and emphasize content originality? Data shows that by analyzing accounts on the Top Yappers list with fewer than 35K followers but a high ratio of Smart Followers over 30 days, it is evident that content strength (such as focusing on a specific ecosystem or unique market observations) is key to building a personal 'moat.' Original, insightful content is memorable, while AI-generated text and ineffective social circles struggle to create Mindshare.
- Actively interact with project teams: Follow the official accounts of upcoming or already listed projects, proactively retweet and tag the project teams, and thoughtfully comment on tweets. High-quality output can attract the attention of project officials and may lead to collaboration opportunities.
- Continuous interaction to build followers: Further establish relationships with other KOLs, such as mutual promotion or collaborative discussions, forming a win-win situation. In the long run, account influence is the 'moat,' allowing you to seize the conversation and ranking faster than beginners in new projects.
Note: At any stage of content creation, do not rely too much on AI; you need to have your insights rather than relying on AI-generated articles, which can easily undermine goodwill and lower account weight.
⭐️ Three, advanced cases starting from low followers
Beginners often fall into a misunderstanding: thinking that more followers equal greater influence. However, @Alvin0617 took six months to increase the number of Smart Followers by 80%, reaching a thousand, using his practice to prove that even if the initial follower count is small, only a few hundred or thousand, there are still opportunities to make it onto the daily leaderboard on InfoFi platforms. He emphasized two core indicators repeatedly: Smart Followers Ratio and Mindshare; here are the related experiences.
The number of followers is not the only standard: The key is to attract those who truly understand the field and can bring high-quality interactions, Smart Followers. Alvin particularly mentioned that the more Smart Followers there are in an ecosystem, the faster that ecosystem grows. For example, players in the Hyperliquid ecosystem. If you are interested in DeFi or PerpDEX, share your content with these truly 'invested' players, and your informational influence will grow exponentially.
Reinterpret Mindshare and try to be the 'first to eat the crab': The concept of Mindshare is not about how many tweets you have posted, but how much space your content occupies in the user's mind and whether it is closely related to a specific field or project. For example, Alvin introduced Huma comprehensively back in August of last year when it was not yet popular, and when Huma exploded, the Mindshare peak of the account on that day could reach 15%! This also reflects that those who recognize and discuss good projects first are the ones who can highlight the value of InfoFi.
Precise interaction strategy for low followers: There's no need to struggle with KOLs that have hundreds of thousands of followers; instead, interact with those quality KOLs that have fewer followers. Interaction is not just to show presence but to establish high-quality connections. Through this approach, even with a small follower base, you can still attract the attention of truly influential people, thereby creating a 'ripple effect.'
⭐️ Four, how to choose projects to engage with
The number of InfoFi projects is increasing, making it crucial to choose projects that suit your capabilities and pace.
High heat projects (intense competition, generous rewards): Including large projects with many participants like @Galxe, @ethos_network. These high heat projects have large reward pools and high token potential, but the competition is also extremely fierce, requiring strong quality content and intensive interaction.
For example, taking Galxe Starboard as an example, the first phase attracted over 20 projects, including Plume and Dango, with total rewards exceeding $5 million.
Medium hot projects (with a certain level of attention, balanced input-output): for example, @noise_xyz, @wallchain_xyz, which have moderate competition and also offer considerable rewards.
Cold start projects (recently launched or small scale, low competition): Projects like @MirraTerminal, @GiveRep may have a small user base, making it easier to gain airdrop qualifications.
In summary, it is advisable to track multiple projects simultaneously, but it's best not to exceed three, as it can become overwhelming. Decide on your participation focus based on project quality, your time investment, and risk preference.
⭐️ Five, techniques for content publishing strategy: Create valuable tweets
High-quality and frequent content output is key to InfoFi engagement. Tweet content can refer to the following strategies:
Content structure and length: A tweet can include background information, personal opinions, and data support, such as simple charts, screenshots, or on-chain data for more persuasion. Long tweets (multi-image threads over 1000+ words) often carry more information and are likely to satisfy the platform's 'information weight' mechanism. However, ensure information relevance, and it’s advisable to focus on a single theme rather than aimlessly piecing together hot topics.
In terms of word count, generally medium to long tweets (for example, a few hundred to a thousand words per piece, occasionally a thread of one or two thousand words) can ensure information content while being easy to read and interact with.
Publishing frequency: Maintain a stable output, but quality is always the priority. Ideally, publish at least 1-3 tweets daily, ideally during active social periods, such as noon or evening in the UTC+8 time zone, to gain more real-time traffic. Besides original tweets, you can also appropriately retweet excellent content and add comments. However, do not prioritize quantity at the expense of quality; the optimal strategy is to balance 'quality + frequency.'
Comment interaction skills: Interacting in the comments section is an important way to gain smart followers' attention and increase follower count. You can add top-ranking KOLs or popular project accounts to your notifications, leaving comments as soon as possible, posing in-depth questions or sharing relevant experiences. Additionally, presenting different viewpoints can be effective since 'reverse thinking' often sparks discussion.
Additionally, you can comment on new messages published by some official accounts on Twitter as soon as they come out, which can bring you considerable traffic. For example, when the official accounts of top platforms like Binance post new tweets, the earlier you comment, the higher the comment view count, which helps increase followers. For instance, @cz_binance.
Engaging with top KOLs like @heyibinance who are willing to interact can bring considerable organic traffic to your account if your content is interesting.
Combine external resources: Use analytical tools provided by platforms to aid topic selection. For instance, some platforms regularly release Mindshare lists and rankings showcasing popular topics of the week. Paying attention to these lists and selecting hot topics that haven’t been sufficiently discussed can enhance article relevance and discovery chances.
VI. Summary
The journey of 'engaging' is long and full of challenges; mindset is crucial. When seeing others flaunting large airdrops while you haven't made the list or have meager earnings, frustration is inevitable. However, understand that some projects indeed need top KOLs to drive traffic, and their influence is the result of years of accumulation, so there’s no need to worry excessively. Also, understand that some big names may be very busy or unable to respond to everyone for their reasons, so don’t take it to heart.
What’s important is to focus on improving content quality and maintain a positive mindset; we always encourage everyone to participate in the InfoFi ecosystem with a calm attitude, to collectively build a healthier and higher-quality crypto Twitter communication environment!
