META & APPLE VS. EU: THE DMA BATTLE HEATS UP
TECH GIANTS FILE APPEALS AS FINES MOUNT
IS BRUSSELS PUSHING TOO FAR — OR JUST HOLDING BIG TECH ACCOUNTABLE?
Meta and Apple are officially fighting back against the EU’s Digital Markets Act (DMA) enforcement, filing appeals after being hit with €700 million in combined fines.
• Meta defends its “pay-or-consent” ad model, claiming it meets legal standards. Regulators disagree — and fines up to 5% of global revenue loom.
• Apple challenges its €500M fine over App Store “anti-steering” rules, warning unclear demands could hurt users and devs.
With no signs of backing down, both firms accuse the EU of regulatory overreach. But Brussels insists it’s about protecting consumers and restoring market fairness.
This clash could reshape the future of digital advertising, app ecosystems, and user data rights across Europe — and beyond.