Based on materials from the site - By Cointribune EN
What if the next serious battle in the field of AI unfolds not around a language model, but around the browser that billions of internet users use daily? OpenAI is preparing to launch an AI-based web browser aimed at directly competing with Google Chrome. This yet restrained initiative aims to divert attention from Google's historical engine, the cornerstone of its advertising ecosystem. By transforming the browser into a dialogue interface, OpenAI could redefine market rules that have been held back for years by Alphabet.
While OpenAI is preparing a new era with its portable AIs for consumers, the company is on the verge of another strategic milestone in its conquest of the digital ecosystem. According to an exclusive Reuters report, the company, led by Sam Altman, is preparing to launch an AI-based web browser designed to directly compete with Google Chrome, the undisputed market leader.
The project, currently kept secret, may be unveiled in the coming weeks. One source, not authorized to speak publicly, stated that this new product is intended to "radically change the way users use the Internet."
Thus, this initiative represents a direct assault on the fundamental principle of Google. If successful, it could reshape the balance of power in the web browsing sector, ending the hegemony of a browser historically tied to Alphabet's dominance in advertising.
On the path to a new AI-based web experience
The innovation lies not only in launching a competing browser. OpenAI plans to revolutionize user experience by integrating a ChatGPT-like interface directly into the web browser.
Instead of simply loading web pages, the browser will offer interaction with AI in the form of natural dialogue, keeping some user actions in the native interface without systematically redirecting to external sites. In other words, the browser could become a multitasking voice assistant.
This concept fits into the global strategy: integrating OpenAI's intelligent agents, such as the 'Operator' agent, capable of performing tasks directly in the browser, such as booking tickets, filling out forms, or executing specific commands.
This type of agent, combined with knowledge of user behavior obtained during web browsing, could pave the way for personalized automated and contextual interactions. This initiative is closely tied to the May acquisition of the $6.5 billion startup io, specializing in AI interfaces and founded by former Apple design chief Jony Ive.
Although AI is already changing perceptions of the web space, its integration into tools for browsing web pages could also usher in a new era in commerce, where every decision is optimized in real-time by intelligent agents directly integrated into the user interaction process.
If OpenAI, which is already seeking to change X and Meta with a revolutionary social network, can implement its browser, it may gain a new source of strategic data, as well as establish new standards for digital interaction. However, this raises questions about the concentration of technological power in the hands of a few private players, as well as the implications for web content publishers or decentralized platforms. The browser could become not a neutral tool, but an active intermediary that interprets, directs, and sometimes even makes choices for the user. Ultimately, this transformation could make the browser a decision-making subject rather than just a passive tool.
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