Author: Biteye
Feeling lost and powerless after mouth-to-mouth for so long? 🤔 Facing AI noise and information clutter, the InfoFi track seems competitive, but effective participation is by no means about blindly spamming.
We have organized practical strategies for participating in InfoFi, helping everyone adjust their mindset and improve content quality for more precise interaction!
⭐️ 1. Analysis of core indicators in InfoFi: Say goodbye to the simple 'quantity-farming' mindset
Smart Followers: Fans with significant influence and high content quality. Many platforms use smart algorithms to assess account influence, where the quality of followers is more important than quantity. Accounts with more Smart Followers will receive higher scores and rewards for each piece of content, which will be 'weighted' by the algorithm.
Mindshare: Mindshare essentially refers to discussion heat and public opinion share. Some InfoFi platforms track the discussion volume of a coin or topic on social media. For example, providing multi-dimensional indicators, including price trends, market sentiment, and mental share, helps users understand a project's popularity in the community.
Point mechanism: InfoFi projects generally adopt a points system to incentivize users to produce content. For example, publishing high-quality crypto content can earn 'Yaps points'. The algorithm comprehensively evaluates post quality, interaction depth, topic relevance, and particularly values interactions from Smart Followers (comments, retweets, etc.).
Points can be used for: obtaining future airdrop qualifications and ranking high on the leaderboard. For example, Galxe Starboard also rewards rankings based on users' multidimensional contributions on-chain (number of tweets, likes, task completion).
In summary, to effectively participate and accumulate points, you need to continuously produce valuable content and engage in high-quality interactions with the community, rather than just pursuing quantity.
⭐️ 2. Step-by-step strategy from 0 follower accounts to high follower counts
1. Account initiation stage (100-1000 followers)
In the account initiation stage, the most important thing is to interact and get familiar with influential figures, actively commenting under popular KOLs or project tweets, ensuring that your comments are insightful and provoke discussion. The goal is to attract responses and increase account visibility. In terms of content release, you can start by retweeting quality tweets or making brief comments on popular projects, attaching topic tags to let the algorithm record your activity, without spending too much time on writing content, focusing primarily on interaction!
Provide some advice for newcomers, quoting the compilation from @DRbitcoin36, @wangy112375, and @comthruzuo.
First, you can check the 7-day \ 30-day rankings on the official lists of some projects to find influential figures to interact with, and include your own tweets in the comments. Of course, don't include your tweet link in every comment to avoid being flagged by the system. It's best to have tweets related to the theme, which can better stimulate discussion and resonance, rather than just riding the wave of traffic.
Additionally, I recommend some enthusiastic teachers who generally respond when you interact with them. For example, @Leoninweb3, @0x_Todd, @sleepy0x13, @diamondhandjs, @zohanlin, @EnHeng456, @CalmanBTC, @ordjingle, @off_thetarget, @ZF_lab, @softlipa1018, @youyou5202, @0xKevin00, @y_cryptoanalyst, @Monica_xiaoM, @WY_mask, @Vito_168, @jiujinshan2022, @sukicao2, @Dp520888, @Lucast168, @0xScottBTC, @CryptoPainter_X, @hoidya_, @0xBclub, @wanghebbf, @isadora288881, @0xKingsKuan, @CindyCreation
2. Growth stage (1000-5000 followers)
- Fixed update frequency: You can start writing more original short articles, focusing on market analysis, project organization, airdrop strategies, etc., keeping each tweet at a medium length and closely tied to current hot topics. Also, whenever there are 'popular projects listed' on the InfoFi platform, promptly engage in discussions and content creation for extra exposure.
- Balance quality and quantity: Most projects emphasize quality > quantity. Avoid using AI to create low-quality articles, as spamming meaningless content can easily lead to being blocked and disliked, even affecting the platform's evaluation of your account. High-quality long tweets often earn higher points.
- Continuous interaction: Keep commenting on influential accounts (such as KOLs on the Top rankings). Add these KOLs to your Twitter list and set notifications to comment in a timely manner, showing some thought rather than simply agreeing.
3. Advanced stage (5000+ followers)
- Quality articles + personal brand: Continue to produce quality, high-quality articles, and gradually form an account theme, such as focusing on interpreting certain projects or explaining specific ecosystems.
Why focus vertically and emphasize content originality? 🤔 Data shows that by analyzing accounts with fewer than 35K followers on the 30-day Top Yappers list but with a high proportion of Smart Followers, we can see that content strengths (such as focusing on a specific ecosystem or unique market observations) are key to building a personal 'moat'. Original and insightful content is easier to remember, while AI-generated copies and ineffective social circles struggle to generate Mindshare.
- Actively interact with project teams: Follow the official accounts of projects that are about to launch or have been listed, actively retweeting and tagging the project team, and providing thoughtful comments on tweets. High-quality output can attract the attention of project officials and may lead to collaboration opportunities.
- Continue interacting, solidifying your follower base: Further build relationships with other KOLs, for instance, you can promote each other's accounts or engage in collaborative discussions, creating a win-win situation. In the long run, the influence of your account is a 'moat', allowing you to seize speaking rights and rankings faster than beginners in new projects.
Note that during any stage of content creation, you should not rely too heavily on AI; it is essential to have your own insights rather than relying on AI to produce low-quality articles, as this can easily lead to a loss of goodwill and reduced account weight.
⭐️ 3. Advanced case study starting from low followers
Newcomers often fall into a misconception: thinking that the more followers they have, the greater their influence. However, @Alvin0617 took 6 months to increase his Smart Followers by 80%, reaching a count of 1000, proving through his practice that even with a small initial follower count of just a few hundred or thousand, there is still ample opportunity to make it onto the daily leaderboard on the InfoFi platform. The two core indicators he repeatedly emphasizes are: Smart Followers Ratio and Mindshare, here are some related experiences:
Follower count is not the only standard: the key is to attract those who truly understand the industry and can bring high-quality interactions, Smart Followers. Alvin specifically mentioned that the more Smart Followers there are in an ecosystem, the faster that ecosystem will grow. For example, players in the Hyperliquid ecosystem. If you are interested in DeFi or PerpDEX, you can share your content with these real 'money players', and the influence of your information will grow exponentially.
Re-understand Mindshare, and try to be the 'first to eat the crab': The concept of Mindshare is not about how many tweets you post, but rather how much space your content occupies in users' minds and whether it is closely related to a specific field or project. For example, Alvin introduced Huma comprehensively back in August last year before it became popular, and when Huma exploded, his account reached a Mindshare peak of 15% that day! This also reflects that those who are recognized by others and discuss good projects first are the real value that InfoFi can stand out with.
Precise interaction strategies for low followers: There’s no need to struggle with KOLs who have hundreds of thousands of followers; rather, interact with high-quality KOLs who have fewer followers. Interaction is not for the sake of presence but to establish high-quality connections. Through this approach, even with a small follower base, you have the opportunity to be noticed by those who truly have influence, creating a 'ripple effect'.
⭐️ 4. How to choose mouth-to-mouth projects
The InfoFi track is becoming increasingly populated, and choosing projects that suit your abilities and rhythm is crucial.
High hot projects (intense competition, generous rewards): including large projects like @Galxe, @ethos_network that already have a large number of participants. These high hot projects have large reward pools and high token potential, but the competition is also fierce, requiring strong quality content and intensive interaction.
For example, with Galxe Starboard, the first phase attracted over 20 projects such as Plume and Dango, with total rewards exceeding 5 million dollars.
Medium hot projects (with a certain level of attention, balanced input-output): For example, @noise_xyz, @wallchain_xyz has a moderate level of competition, but also provides considerable rewards.
Cold start projects (just launched or small scale, low competition): @MirraTerminal, @GiveRep such projects may have a small user base, making it easier to obtain airdrop qualifications.
In summary, it is advisable to follow the dynamics of multiple projects simultaneously, but it's best not to exceed three, as it can become overwhelming. Decide on participation priorities based on project quality, your time investment, and risk preferences.
⭐️ 5. Tips for content publishing strategy: Create valuable tweets
Quality and high-frequency content output are key to InfoFi mouth-to-mouth strategies. The content of tweets can refer to the following strategies:
Content structure and length: A tweet can include background introduction, personal opinions, and data support, such as including simple charts, screenshots, or on-chain data, making it more persuasive. Long tweets (multi-image threads over 1000+ words) tend to have more information, making it easier to satisfy the platform's 'information weight' mechanism. Of course, ensure information relevance, and it's recommended to focus on one theme without aimlessly piecing together hotspots.
In terms of word count, generally medium to long tweets (for example, threads with several hundred to a thousand words, occasionally one or two thousand words) can ensure a good amount of information while being easy to read and interact with.
Publishing frequency: Keep a stable output, but quality is always the top priority. Ideally, post at least 1-3 tweets daily, choosing to publish during socially active hours, such as noon or evening in GMT+8, to gain more real-time traffic. In addition to original tweets, you can also appropriately retweet excellent content and add comments. However, do not sacrifice quality for quantity; the optimal strategy is to balance 'quality + frequency'.
Comment interaction tips: Engaging in the comments is an important way to gain the attention of smart followers and increase follower counts. You can add notifications for top-ranking KOLs or popular project accounts, and comment promptly, asking in-depth questions or sharing relevant experiences. Additionally, proposing different viewpoints is also effective, as 'reverse thinking' often stimulates discussion.
Additionally, you can comment on new announcements posted by some official account tweets at the first opportunity to bring considerable traffic. For example, when the official accounts of major platforms like Binance post new tweets, the earlier you comment, the higher the comment view count, which helps grow your follower count. For instance, @cz_binance
With top KOLs like @heyibinance who are willing to interact, if your content is interesting, you may even gain their attention, bringing a lot of natural traffic to your account.
Combine external resources: You can use analysis tools provided by platforms to help choose topics. For example, some platforms regularly publish Mindshare rankings, showcasing popular topics for that week. Following these lists and selecting hot topics that haven't been fully discussed for output can increase the relevance of your articles and the chances of being discovered.
Six, Summary
The road of 'mouth-to-mouth' is long and full of challenges, and mindset is crucial. It’s inevitable to feel frustrated when seeing others flaunting large airdrops while you’re not on the list or have minimal earnings. However, it's important to understand that some projects genuinely need top KOLs to drive traffic, and their influence is the result of years of accumulation, so there's no need to overthink it. At the same time, understand that some big names may be very busy or unable to respond to everyone due to their own considerations, so don't take it to heart.
It is important to focus on improving content quality and maintaining a positive attitude. We always encourage everyone to participate in the InfoFi ecosystem with a calm mind, to build a healthier and higher-quality communication environment in crypto Twitter together!
