MARA Holdings Names Ex-Blue River Exec as CPO to Lead Productization of Energy Tech

#DayTradingStrategy Today, I’m excited to share that MARA Holdings has appointed Nir Rikovitch—formerly Director of Product Management at Blue River (a John Deere company)—as its new Chief Product Officer .

Drawing on his experience co-founding Blue River’s autonomy unit and generating over $500 million in revenue through advanced machinery and driver-assistance systems , Nir is uniquely qualified to lead MARA’s efforts to commercialize its energy-tech innovations.

In this role, he’ll establish a cohesive product strategy, align engineering with market needs, and build MARA’s product discipline from the ground up .

His statement resonates: true technological progress depends not only on ingenuity but on smarter energy stewardship—a mission MARA is now better equipped to pursue .

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