Bitcoin surged on Thursday, heading towards the $111,713 mark in a bullish wave. The 1.82% increase in 24 hours and trading volume reaching $62 billion indicate growing confidence in the digital asset, especially as high-profile figures like the Trump family ramp up their investments in cryptocurrency. Currently, just below $111,000, Bitcoin's recent growth momentum is attracting attention from both institutions and individual investors.
One of the key catalysts? Donald Trump Jr.'s new $4 million investment in Thumzup Media shows that the Trump camp remains interested in expanding its cryptocurrency reach. Meanwhile, the amount of Bitcoin held by companies is at an all-time high, indicating a shift in the long-term strategy of public companies.
The Increasing Digital Footprint of the Trump Family
Donald Trump Jr.'s investment in Thumzup Media, a Bitcoin-holding company, is a significant event for the expanding cryptocurrency portfolio of the family. Thumzup, which began accumulating BTC in January 2025, is now diversifying into altcoins, including Ethereum, Solana, Dogecoin, and XRP.
This is part of previous initiatives backed by Trump, such as Bitcoin and Ethereum ETFs, as well as a multi-cryptocurrency index product launched by Trump Media. While Thumzup's balanced asset approach may not have an immediate impact on Bitcoin prices, the big picture is very clear: the Trump family is committed to a long-term engagement with cryptocurrency.
Trump Jr invests $4 million in Thumzup Media
Thumzup adds ETH, LTC, DOGE, XRP, USDC
Cryptocurrency is a core part of Trump's business strategy
These moves further reinforce the view that digital assets are becoming a part of both the political and business landscape in America.
The Amount of Bitcoin Held by Companies Hits New High
While individual headlines attract attention, the real structural change comes from the boardroom. The amount of Bitcoin held by companies increased by 23% in Q2 2025, with 159,107 BTC added, worth $17.6 billion. This brings the total amount of Bitcoin held by institutions to 847,000 BTC, equivalent to 4% of the Bitcoin supply.
The number of public companies holding BTC has also increased significantly. 46 new companies have been added to the list, bringing the total to 125, a 58% increase from the previous quarter. Notable names include:
Strategy (Michael Saylor): 597,325 BTC
MARA Holdings, Twenty One, Metaplanet
GameStop and Trump Media are looking to raise $2.5 billion to buy BTC
Institutional interest is no longer passive but is strategic, active, and long-term accumulation.
Bitcoin Price Surges Past $111,000
Technically, Bitcoin's breakout from the symmetrical triangle pattern has been confirmed. The price has surpassed the descending resistance level and reclaimed the 50 SMA on the 2-hour chart at $109,200, accompanied by increased trading volume.
Currently, Bitcoin is consolidating just below the $112,012 resistance level, forming small-bodied candles - a classic continuation of the bullish trend. The RSI is at 64.3, indicating room for a breakout before hitting overbought levels. There is no divergence.
Bitcoin Trading Setup (BTC/USD)
Entry Point: Break and close above $112,012
Target: $112,897 and $113,772
Stop Loss: Below $110,638
If the price retests the $110,638 level and forms a hammer candle or bullish engulfing candle, then that could be a lower-risk re-entry point.
Conclusion:
The renewed interest from the Trump family and the record accumulation volume from institutions are giving Bitcoin a technical tailwind and strong momentum. With the price structure remaining intact and RSI supporting the bullish trend, a rise in Bitcoin to $113,772 seems plausible if trading volume exceeds $112,000.