Justin Sun, the founder of the TRON blockchain, has revealed plans to purchase $100 million worth of Official Trump (TRUMP) tokens, the meme coin associated with U.S. President Donald Trump. This announcement has caused the price of the meme coin to surge, increasing by 7% in the past day amidst a prevailing downtrend.
Justin Sun's $100 Million Investment Commitment in TRUMP Drives Price Up
Sun made this announcement in an official post on X (formerly Twitter). However, details about when the investment will take place have not yet been disclosed.
"We are committed to buying $100 million in TRUMP! Together, TRUMP and TRON are the future of cryptocurrency. This move emphasizes our belief in cross-ecosystem collaboration to develop the cryptocurrency landscape with communities like @GetTrumpMemes. TRUMP on TRON is the coin of MAGA!" the post read.
Notably, Sun is one of the largest holders of the TRUMP meme coin. This cryptocurrency mogul holds over 1.43 million TRUMP tokens, valued at more than $13 million at current market prices.
However, its price performance has stagnated since then. Recent highlighted data shows large token transfer transactions, raising concerns among investors.
However, Sun's investment commitment appears to benefit TRUMP. Data from BeInCrypto shows that the price of Bitcoin has increased by 7% in the last 24 hours. At the time of writing, the price of Bitcoin is at $9.18.
Additionally, trading activity has also surged. The 24-hour trading volume of this meme coin has risen to $475.3 million, reflecting a remarkable growth of 208.60%.
This announcement comes after TRON's recent announcement about the launch of TRUMP on the mainnet, supported by LayerZero's interoperability protocol. Furthermore, the TRON blockchain has added support for World Liberty Financial's USD1 stablecoin.
This stablecoin can be traded with three pairs: USDT/USD1, TRX/USD1, and NFT/USD1. It is worth noting that Sun's relationship with cryptocurrency projects related to Trump is not new.
In November 2024, the CEO of TRON invested $30 million in the Trump-backed decentralized finance (DeFi) project World Liberty Financial. Shortly after, the project appointed him as an advisor. In January 2025, Sun invested an additional $45 million in WLFI, bringing his total investment to $75 million.