Snoop Dogg’s NFT dropped on Telegram sold out within 30 minutes today. The launch generated $12 million in sales according to Telegram CEO Pavel Durov.
Nearly one million unique NFTs featured Snoop’s iconic style across multiple categories. Global NFT sales volume increased 7.75% following the successful launch event.
Telegram Gifts collection features five tiers with varying supply
Snoop Dogg launched 996,000 NFT Telegram Gifts across five different collectible categories. The Westside Sign tier offered 12,000 NFTs priced at 10,000 TON tokens each. This premium tier cost approximately $150 per NFT and sold out completely.
The Low Rider category provided 24,000 NFTs at 5,000 TON tokens costing $75 each. Both premium tiers experienced the fastest sellout times during the launch period. The 12,000 supply gift sold out in 1 minute 47 seconds precisely.
🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
— Pavel Durov (@durov) July 9, 2025
The 24,000 supply gift followed closely selling out in 1 minute 52 seconds. Mid-tier options included 120,000 Snoop Cigar NFTs priced at 1,000 TON tokens. These cost $15 each providing more accessible entry points for collectors.
Swag Bag tier consisted of 240,000 NFTs for 500 TON tokens that cost $7.50. The largest supply tier consisted of 600,000 Snoop Dogg NFTs for 200 TON tokens. These type of starting collectibles cost $3.00 per item making it highly affordable for users.
Every category went sold out within the 30-minute time frame according to Telegram CEO statements. The NFTs are already being exchanged on TON secondary marketplaces following the initial sale. Blockchain minting and secondary market trading go live in 21 days officially.
Snoop Dogg also released a new track named Gifts with a music video. The video contains all the existing collectibles from the Telegram launch campaign. Users on social media labeled the collaboration of Snoop and Telegram as legendary in nature.
Telegram Gifts platform shows strong historical performance metrics
Telegram Gifts made their debut this year on the 3rd of January with solid market presence. The initial drop featured Plush Pepe whose floor price today is 4,200 TON. That is equivalent to approximately $11,886 per NFT on secondary markets today.
The platform reached a market capitalization of more than $200 million across the entire collections. Trading volume stood at $122 million indicating strong marketplace activity by users worldwide. These NFT collectibles reside on the TON Blockchain that is integrated in Telegram messaging.
Telegram Gifts provide distinctive utility in the form of being able to show them in profiles. Such social utility enables collectors to show their NFTs as profile items. Wear functionality distinguishes Telegram Gifts from other NFT collections by a significant margin.
Pavel Durov and Snoop Dogg exchanged pre-launch social media interactions. Durov reported that he had 106 children, and Snoop retorted with a joke about the topic of privacy. The conversation turned to Telegram for covert messaging between the two.
Yo @Durov heard U got 106 kids now?? neffew you not havn babies you droppn litters🐶😂 slo down 🤣🤣 🛑 #PuppyLove
— Snoop Dogg (@SnoopDogg) June 30, 2025
TON Zenith NFT lead monitored sellout rates by levels of supply. The numbers indicate that the highest tiers sell out earliest and more broad supply categories trailed behind. Secondary markets already have active trades of the new Snoop collectibles.
What does this mean for the NFT Market? 🤔
Well technically it could not mean anything. However, it could be the start of a new NFT Narrative.
Telegram Gifts have the most unique utility and that is the ability to wear them on your Telegram Profile! You can flex on your… pic.twitter.com/nhPypE4UOD
— Zenith 🩶 (@ZenithTON) July 9, 2025
Some analysts perceive the sellout as an upbeat signal for NFT marketplaces. The industry has been struggling with low volumes and sales thus far this year.
Snoop Dogg boasts a large history of crypto and NFT participation
Snoop Dogg initially showed interest in Bitcoin in 2013 via the provision of album sales. This early foray into cryptocurrency was two years before widespread celebrity support. The move was an expression of belief in promise for digital assets before mainstream validation.
His first large NFT drop was in March 2021 with A Journey with the Dogg. The series was launched on Crypto.com with original artworks and music content. It was his first official drop within the NFT marketplace space.
Snoop revealed himself as NFT collector Cozomo de’ Medici with multi-million dollar portfolio in 2021. He possessed Bored Ape Yacht Club, CryptoPunks, and other blue-chip NFTs in his collection. He partnered with The Sandbox metaverse to create the Snoopverse virtual universe.
The Doggies NFT collection was released in 2022 and had 10,000 playable characters. He partnered with Clay Nation on Baked Nation NFT collection on Cardano. Snoop purchased Death Row Records with visions of the world’s first NFT record label.
The 2023 Snoop Dogg Passport Series gave NFT holders access to special content. His consistent interaction spans platforms, blockchains, and project types for years. The Telegram launch is another extension of this successful trend of interaction within the crypto ecosystem.
Recent NFT sales figures indicate 7.75% global volume growth since his initial appearance. The sellout indicates sustained market interest in celebrity-endorsed digital collectibles.
KEY Difference Wire helps crypto brands break through and dominate headlines fast
