GuidE

Main TakeawaysWhile getting listed on Binance is a significant milestone for any crypto project – requiring hard work to ensure compatibility with our rigorous standards of quality and integrity – this work doesn’t stop when the asset is listed.A specialized Binance team continuously and rigorously evaluates the tokens available on our platform to ensure that they remain in line with the standards that our users expect. This guide breaks down Binance’s key criteria for evaluation of listed tokens – dive in to understand what you should do to ensure that your project remains available to Binance’s 280 million registered users. For any Web3 project, a listing on Binance provides access to a large, global user base and substantial liquidity on the world’s leading cryptocurrency exchange. Securing a listing involves meeting specific rigorous criteria, and maintaining this status requires ongoing performance, transparency, and trust.This guide outlines Binance’s key ongoing evaluation criteria for tokens. It is intended to help projects understand how to maintain their listing and reduce the risk of delisting.Whether you are a builder, investor, or community member, this guide serves as a useful resource on how listed tokens are managed on Binance.Why Listing on Binance MattersBinance offers deep liquidity, exposure to a massive global user base, and a range of products including Spot, Futures, Launchpad, and Launchpool. These features provide opportunities for projects to reach a broad audience and support growth.As a user-focused exchange, we carefully select assets to list. Between 2023 and 2024, Binance listed a limited number of tokens: 27 in 2023 and 50 in 2024, which is fewer than many other exchanges. Tokens listed on Binance have shown strong performance, with notable returns on investment.These selective listing practices aim to balance user protection with fostering projects that demonstrate potential for growth and long-term value.What We Continue to EvaluateBinance focuses on fundamental quality, transparency, compliance, and market integrity in our ongoing assessment of listed projects. The following outlines the main factors considered during evaluation.Projects that do not meet expected standards may be assigned a Monitoring Tag, indicating higher volatility and risk compared to other tokens, and may face potential delisting.Project Fundamentals & PerformanceBelow is an overview of the key criteria Binance uses to evaluate project fundamentals and performance. The table highlights differences in development progress, community engagement, responsiveness to Binance, and market performance between projects considered sound and those subject to monitoring or delisting risk.CriterionSound ProjectsMonitored / Delisting RiskDevelopment ProgressActive development, frequent releases, growing user adoption.Little to no development progress. Lack of product traction or usage.Community EngagementTransparent, consistent engagement: monthly or quarterly updates, published roadmap.Poor communication, lack of transparency. Growing community distrust or negative sentiment.Responsiveness to BinanceTimely and cooperative responses to Binance’s periodic due diligence checks.Unresponsive or evasive when Binance requests updates or clarification.Market PerformanceStable trading volumes and price activity aligned with overall crypto trends.Sustained low trading activity or repeated major price crashes without valid cause.TokenomicsThis table outlines Binance’s evaluation criteria for tokenomics, focusing on factors that impact a token’s market stability and long-term viability.CriterionSound ProjectsMonitored / Delisting RiskEmission & VestingSmooth token emission schedules. No abrupt impact on price due to vesting or unlocks.Emission events that cause sharp, unjustified price drops or high volatility.Token Supply ChangesTransparent token supply with no unnecessary sudden changes.Sudden and poorly justified or unclear change in total or max supply.Market Making (MM) and Liquidity Health Here we highlight key factors Binance evaluates to ensure healthy market-making and liquidity. Balanced market maker allocations, strong order book depth, and price stability all contribute to a fair and stable trading environment. CriterionSound ProjectsMonitored / Delisting RiskMM Allocation vs Circulating SupplyBalanced and transparent allocation to market makers.Disproportionate or unclear MM allocations.Order Book HealthBalanced bid and ask orders with consistent depth.Lopsided orders, e.g. large asks with no matching bids.Price StabilityHealthy trading environment with minimal price fluctuation.High volatility and poor liquidity depth.Technical and Security StandardsSecurity is a foundational priority at Binance. Ensuring that projects maintain strong security standards helps protect users and the broader ecosystem from risks such as hacks or breaches. A solid security track record is essential for sustaining trust, stability, and long-term success in the crypto space.CriterionSound ProjectsMonitored / Delisting RiskSecurity Track RecordNo incidents or known vulnerabilities.History of hacks, exploits, or breaches that impacted users or the project.Team Integrity and Legal ComplianceAt Binance, the integrity and transparency of a project’s team are critical factors in maintaining trust and long-term viability. Active and accountable teams demonstrate ongoing commitment to the project and its community, which is essential for sustained development and governance. Adherence to legal and ethical standards helps protect users and supports a compliant, responsible ecosystem.CriterionSound ProjectsMonitored / Delisting RiskTeam ActivityActive and visible team committed to long-term project development.Team abandonment, unclear leadership, indications that the team is no longer working in the interests of their community or not honouring governance. Ethics and RegulationNo signs of unethical, fraudulent, or illegal activity.Involvement in scams, money laundering, regulatory violations, or any other form of unethical behavior.What We Are Looking For in Binance-listed AssetsAt Binance, we believe that the assets listed on our platform should serve the real needs of users and demonstrate sustainable potential. As Yi He, Binance’s Co-Founder, put it:“Binance lists projects that users need, projects that last, and ones that have solid business logic. As a user-focused organization, we value user feedback and take it seriously. We aim to list projects that meet user needs.”Guided by this philosophy, our approach to evaluating and maintaining token listings centers on the following core criteria:Team’s commitment to the projectLevel and quality of development activityTrading volume and liquidityStability and safety from attacksLevel of public communication, community engagement, and transparencyResponsiveness to Binance’s periodic due diligence requestsEvidence of unethical or fraudulent conduct or negligenceRegulatory requirementsUnjustified material changes in token supply or changes to tokenomicsChanges to the project’s ownership structureCommunity sentimentBinance’s vision is to curate a trusted ecosystem where projects can grow sustainably, and users can trade with confidence.Final Thoughts: Focus on Users and Sustainable GrowthListing on Binance reflects a project's demonstrated commitment to building value over time. Maintaining a listing requires ongoing effort, transparency, and alignment with user needs. Binance’s listing framework aims to support a secure environment while encouraging meaningful innovation in the crypto ecosystem, adapting as the market and users evolve.For projects that prioritize openness, ethical practices, and long-term development, a Binance listing can serve as a valuable indicator of credibility and trust.If you’re aiming to have your token listed on Binance, concentrate on delivering genuine value to users through quality products and clear communication. Success is built on these foundations.Further ReadingToward Real Market Value: Binance Upgrades Token Info for Better TransparencyBinance Listing Tips from CZImportant Notice on Binance Listing Information and Requirements