Meta Platforms is under investigation by the French antitrust authority for violating competition laws in the online advertising market.
Meta is accused of abusing its dominant position to limit advertising verification partners, imposing opaque, discriminatory, and unfair terms, negatively affecting media companies in France.
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Meta has been found by the French antitrust authority to potentially violate competition laws in the online advertising market.
67 French media companies have sued Meta for illegal business practices and misuse of personal data.
Google is also facing a similar lawsuit in the U.S., potentially facing fines over 100 billion USD for digital advertising monopoly.
What troubles is Meta facing with the French antitrust authority?
Meta has received an official notice from the French antitrust authority regarding suspected violations of competition laws by restricting access to advertising verification partners.
According to the report from the General Secretariat of the online advertising market on July 9, 2024, Meta is using its market power to impose opaque conditions, discriminate, and negatively affect healthy competition.
"We suspect that Meta has violated competition regulations to maintain a monopoly in the digital advertising market."
Mr. Pierre Lemaire, Director General of the French Antitrust Authority, 9/2024
Meta has the right to respond before a final decision is made in this investigation process.
How are the reactions and lawsuits from French media companies against Meta?
About 67 major media companies in France, representing more than 200 newspapers and television channels like TF1, France TV, BFM TV, have sued Meta for alleged abuse of dominant position.
They argue that Meta has collected large-scale personal data and applied targeted advertising under illegal conditions, disrupting the balance of the digital advertising market.
"With more than 80 media companies filing lawsuits, Meta is facing a lawsuit for unfair competition worth 551 million euros in Spain, reflecting illegal actions across Europe."
Ms. Isabelle Dupont, Lawyer representing the plaintiffs, 2024
The lawsuit will be heard in October 2024 in Spain, in addition to the ongoing case in France.
Why is Google also being sued similarly to Meta?
Google is involved in a major lawsuit in Texas and several other states in the U.S. for being accused of monopolizing the digital advertising market, facing potential fines exceeding 100 billion USD.
This lawsuit is the result of a long investigation and trial process regarding unfair practices, violating competition rights in the digital advertising sector.
Company Area Handling Content Accusations Expected Results Meta France, Spain Limiting access to advertising verification, collecting large personal data, unfair competition Investigation, possible fines, enforcing restructuring measures Google USA (Texas and more than 10 states) Digital advertising monopoly, violating competition laws and deceiving users Fines over 100 billion USD, potentially affecting market scale
In 2020, Google lost a lawsuit in Virginia, USA, over its dominance in the advertising technology market, serving as a classic example of the significant legal challenges facing tech giants.
What is the significance of the lawsuits for the digital advertising market and users?
The intervention of antitrust authorities aims to ensure fair and transparent competition in the global digital advertising market.
This event contributes to protecting the rights of small businesses and consumers from monopolistic practices and manipulation of personal data online.
"Antitrust not only helps the market develop healthily but also protects consumer privacy and choice."
Mr. Jean-Paul Berthier, Expert on Digital Market Law, 2023
What should law enforcement agencies and media do next?
Authorities will continue to monitor and require companies like Meta and Google to comply with the law, while also implementing monitoring measures and strict penalties if violations are identified.
Businesses and media also need to raise awareness of rights in the digital advertising environment to avoid being harmed.
Frequently Asked Questions
What is Meta being investigated for in France? Meta is accused of violating competition laws by restricting partners' access to advertising verification and imposing unfair terms. Who is behind the lawsuit against Meta in France? 67 major media companies, including TF1, France TV, BFM TV, and many other major newspapers. Why is Google being sued? Google is accused of monopolizing the digital advertising market, violating competition laws and consumer protection laws in the United States. How do the two lawsuits affect the market? They help ensure healthy competition, protect user rights, and balance the interests of small businesses and media. What will the ruling be for Meta and Google? There is no final conclusion yet; however, the companies may face fines and be required to change their operations.
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