Donald Trump Jr., the eldest son of US President Donald Trump, has made headlines by disclosing a multi-million-dollar stake in Thumzup Media Corp, a social media marketing company now pivoting into the Bitcoin treasury game.According to Bloomberg, Trump Jr. holds 350,000 shares in Thumzup, valued at nearly $3.3 million based on the current stock price of around $9.50 per share. His investment comes as the company doubles down on its Bitcoin bet amid a broader corporate trend of adding BTC to balance sheets.Thumzup’s board approved its Bitcoin treasury plan back in November 2024, authorizing up to $1 million in BTC purchases. CEO Robert Steele described the move as a hedge and a value-preservation strategy, especially with the SEC’s approval of spot Bitcoin ETFs and growing institutional support for the asset.
“With the newly sanctioned Bitcoin ETFs and growing backing from institutional investors, Bitcoin presents a strong addition to our treasury approach. Its finite supply and inflation-resistant qualities enhance its role as a reliable asset for preserving value,” Steele said.
BTC Accumulation and Funding Plans
As of now, Thumzup holds 19.11 BTC, valued at just over $2.1 million, according to BitcoinTreasuries.net. The company started accumulating Bitcoin in January this year.
To expand its reserves further, Thumzup filed a universal shelf registration in May with the US Securities and Exchange Commission (SEC), aiming to raise $200 million through corporate debt and equity instruments. The funds are expected to fuel additional BTC buys and support its operational growth.
Are Corporate Bitcoin Treasuries Sustainable?
Since 2024, more companies have mirrored the Bitcoin treasury model first championed by Michael Saylor’s Strategy. Saylor pivoted his business intelligence firm into a Bitcoin fortress in 2020, inspiring over 250 institutions worldwide to add BTC to their balance sheets.
Yet not everyone is convinced this trend will last. Bitcoin maximalists, such as Max Keiser, argue that Bitcoin has proven its resilience through multiple bear markets, while newer treasury copycats, like Thumzup, have yet to face a prolonged downturn.
A June report from Breed, a venture capital firm, warned that many of these companies may collapse if Bitcoin prices slide, triggering what it calls a “death spiral” for the less-convicted treasury players.
Whether Trump Jr.’s stake signals a bullish wave or the peak of a speculative trend remains to be seen. For now, Thumzup’s pivot marks another chapter in Bitcoin’s growing story of corporate adoption.
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