CoinWorld reported on July 10 that Binance co-founder Zhao Changpeng's family office YZi Labs will support investment firm 10X Capital in establishing an asset management company focused on BNB, with plans to list on major exchanges in the United States. The company is named "The BNB Treasury Company," and former Galaxy Digital co-founder David Namdar will serve as CEO. The statement mentioned that the planned "The BNB Treasury Company" is expected to announce the completion of related financing "in the coming weeks."