Mac House, a Japanese retailer, has announced a bold Bitcoin investment strategy, allocating approximately $11-12 million (1.715 billion yen) to cryptocurrency investment.
Investment strategy.Mac House will use a dollar-cost averaging approach, buying Bitcoin regularly while adjusting the amount and timing based on market fluctuations.
Funding. The investment will be funded through a recent capital raise, specifically a third-party allotment of stock options.
Digital asset management group.A new group has been established to oversee these investments and manage associated risks.
Crypto mining.Mac House plans to venture into crypto mining, partnering with ZERO FIELD, a mining company, to leverage their expertise in managing power costs and mining operations.
Goals.The investment aims to diversify Mac House's revenue streams, potentially cushioning against market fluctuations in their core retail business, and enhance their enterprise value.
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