CoinVoice has recently learned that Bitget has announced its role as the first cryptocurrency sponsor of the European music festival UNTOLD, participating in the 10th anniversary celebration 'UNTOLD X' this August in Romania, as well as a special event in Dubai at the end of the year. This event is expected to attract over 400,000 attendees, and both parties will focus on the integration of Web3 and music culture, providing a more immersive Web3 live experience for global users.
As one of the top three music festivals in the world, UNTOLD enjoys an international reputation, gathering numerous top artists each year, including Imagine Dragons, Lenny Kravitz, and others. This year's 10th anniversary edition features a star-studded lineup led by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration continues Bitget's ongoing exploration in the field of cross-industry partnerships. Following La Liga, the World Motorcycle Championship (MotoGP), Bitget is continuously introducing Web3 elements into more mainstream cultural scenes, attempting to establish broader connections between digital assets and popular culture through participation in global music festivals and other forms.