Foresight News reports that Bitget has announced its role as the first cryptocurrency sponsor of the European music festival UNTOLD, participating in this year's 10th anniversary celebration 'UNTOLD X' in Romania this August, as well as a special event in Dubai at the end of the year. The event is expected to attract over 400,000 attendees, and both parties aim to deliver a more immersive Web3 live experience for global users by integrating Web3 with music culture.
As one of the top three music festivals in the world, UNTOLD gathers numerous top artists each year, including Imagine Dragons, Lenny Kravitz, and more. This year's 10th-anniversary lineup features prominent acts such as Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration continues Bitget's ongoing exploration in the field of cross-industry partnerships. Following La Liga (LALIGA) and the MotoGP World Championship, Bitget is continually introducing Web3 elements into more mainstream cultural scenarios, attempting to establish broader connections between digital assets and popular culture through participation in global music festivals.