Deep Tide TechFlow news, on July 9, Bitget announced that it became the first crypto sponsor of the European music festival UNTOLD, participating in this year's 10th anniversary celebration 'UNTOLD X' to be held in Romania this August and a special event in Dubai at the end of the year. This year's event is expected to attract over 400,000 attendees, and both parties will bring a more immersive Web3 live experience to global users, focusing on the integration of Web3 and music culture.
As one of the top three music festivals in the world, UNTOLD enjoys an international reputation, gathering many top artists each year, including Imagine Dragons, Lenny Kravitz, and more. This 10th-anniversary edition features a star-studded lineup led by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration continues Bitget's ongoing exploration in the field of cross-border cooperation. Following the La Liga (LALIGA) and the MotoGP World Championship, Bitget is continuously introducing Web3 elements into more mainstream cultural scenarios, attempting to establish a broader connection between digital assets and popular culture through participation in global music festivals and other forms.