New analysis reveals that the long-term success of early-stage cryptocurrency projects hinges more on fundamental factors than aggressive marketing. CoinDesk reports that Simplicity Group, a blockchain analytics firm, studied 40 cryptocurrency projects launched between January and April. Their research indicates that initial market performance is strongly correlated with metrics like market capitalization, circulating supply, and trading volume. Interestingly, the study found that intense social media marketing campaigns showed little to no positive impact, and in some cases, even negatively affected performance. This suggests investors are looking beyond hype and evaluating projects based on underlying value. Simplicity Group highlights trading volume in the weeks and months following a Token Generation Event (TGE) as a crucial predictor of future token prices. Therefore, focusing on building a solid foundation and attracting genuine interest appears to be a more effective strategy for new cryptocurrency projects than relying solely on marketing buzz. ```