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Jeff Bezos sells $665 million worth of Amazon $AMZN shares.
- The $665 million sale of Amazon shares by Jeff Bezos, reported on July 8, 2025, aligns with a pre-planned 10b5-1 trading plan from May 2025 to offload up to 25 million shares, reflecting a strategic move rather than a reaction to market panic, as confirmed by SEC filings. - This sale occurs amidst Amazon's extended 96-hour Prime Day event starting July 8, 2025, projected to generate $23.8 billion in U.S. online sales (Adobe Analytics, 2025), potentially influenced by consumer concerns over Trump-era tariffs affecting pricing strategies. - Economic analyses, including a recent 'Golden Cross' signal in Amazon stock trends, suggest cautious optimism despite the sale, challenging narratives of insider selling as a bearish indicator, with historical data showing Bezos has sold $13.4 billion in stock in 2024 alone without significant long-term impact.