$BTC
Japanese Fashion Giant ANAP Accelerates Bitcoin Strategy, Targets 1,000+ BTC
ANAP Holdings, a major player in Japan’s fashion scene, is doubling down on Bitcoin with a new purchase of 15.82 BTC—bringing its total holdings to over 200 BTC. The company aims to surpass 1,000 BTC by August, signaling a bold shift in corporate treasury strategy.
As inflation concerns rise and digital assets gain traction, ANAP joins a growing list of non-tech firms embracing BTC for diversification, brand positioning, and long-term investment. This move not only reflects rising institutional confidence in crypto but also sets a new precedent for fashion industry engagement with Bitcoin.
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