When Dustin Law couldn’t sell his house for $1 million, he didn’t lower the price he flipped the script and turned his real estate problem into a viral jackpot.
After months of trying to sell his home with no success, Dustin came up with an idea that most would call crazy but it worked brilliantly. Instead of listing it again or slashing the price, he decided to raffle off his house for just $1 per ticket.
The pitch? One lucky winner would walk away with a million-dollar home for the price of a coffee.
The concept took off like wildfire. Word spread, buzz built, and people from all over jumped at the chance. In the end, Dustin sold 2 million raffle tickets, pulling in a jaw-dropping $2 million total double what he originally hoped to get from the sale.
Not only did Dustin offload the house, but he did it in a way that was fun, fair, and totally unconventional. And let’s not forget the winner someone out there got a dream home for a buck. It’s the kind of out-of-the-box thinking that proves sometimes, the best deals are the ones you invent yourself.
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