Traditional capital continues to 'HODL'! Japanese fashion giant ANAP's BTC holdings exceed 200 coins

On July 8, Japanese fashion group ANAP Holdings disclosed its latest move: investing 250 million yen (approximately 1.58 million USD) to increase its holdings by 15.8 BTC, bringing the total to 200.4957 BTC, with an average cost of about 10,400 USD per coin.

As a benchmark for Japanese consumer brands entering the crypto space, ANAP started its Bitcoin allocation strategy in 2023. This recent increase comes just three months after the last, confirming traditional enterprises' long-term value anchoring in crypto assets. Additionally, during the same period, the proportion of Bitcoin miners' on-chain transactions reached a new low since November 2022 (3.3%), further strengthening the supply-demand resonance of 'corporate HODLing + miners withholding sales'.

Attention should be paid to how Japan's crypto compliance ecosystem catalyzes corporate allocations, as the rhythm of traditional capital entering the market is reshaping market structure, potentially paving the way for BTC to break through.