$BTC

A company in the real estate and hospitality sector, Murano Global Investments Plc (Nasdaq: MRNO), is evolving its capital strategy through the integration of bitcoin purchases with efforts to monetize real estate to improve liquidity and long-term returns. On July 7, Murano Global announced the launch of its bitcoin treasury initiative as part of a broader enhancement of its corporate strategy.

Continuing its hotel operations and real estate development in Mexico, the company will leverage revenues from a Standby Equity Purchase Agreement (SEPA) worth up to $500 million with Yorkville to expand its bitcoin holdings. Noting that it has already acquired 21 BTC, Murano stated:

The company intends to expand its existing BTC portfolio to build a solid stack over time.

To support this shift, Murano is evaluating methods such as prioritizing developed properties intended for sale and pursuing sale and leaseback transactions to unlock capital while maintaining operational control.

The company has also joined the “Bitcoin for Corporations” initiative, supported by BTC Inc. and Michael Saylor's Strategy, as a Member of the Chairpersons' Circle, aligning with other corporate bitcoin users.