In June, Instagram’s new app Threads drew 115.1 million daily mobile users, closing the gap on Elon Musk’s X, which saw 132 million.
Mark Zuckerberg’s mobile-based Threads, launched as a simpler alternative to Musk’s X, reached 115.1 million active users regularly on phones last month, according to Similarweb data reported by TechCrunch.
That figure places it just behind 32 million daily users on X mobile in the same timeframe. Even more striking, Threads has climbed 127.8 percent compared with June last year, while X’s daily mobile count has dropped by 15.2 percent over those twelve months.
Yet the story shifts when desktop visits are taken into account. X still leads on web browsers, with almost 145.8 million daily desktop visits in June, TechCrunch notes.
By contrast, Threads managed only 6.9 million desktop views. This split likely reflects user habits: long-time Twitter fans often log in on computers, whereas Instagram users, and now Threads users, tend to open the app briefly on their phones, scroll through a few posts, and then close it.
Bluesky still remains a tiny competitor to Threads and X
For those curious about Bluesky, the smaller newcomer also saw a spike but remains tiny in comparison. TechCrunch reports that Bluesky’s daily active user count rose by 372.5 percent year after year, reaching around 4.1 million. In total, about 37 million people have registered on the platform so far.
Despite its rapid percentage growth, Bluesky is still a minor player next to the giants. However, it does have potential in the long term. And that is less related with new surges of users who appear on the platform only to protest about the policies of another network, and more related to Bluesky’s push towards becoming a more open ecosystem.
On the other hand, picking sides between Musk’s X and Zuckerberg’s Threads can feel like a lose-lose decision. While Zuckerberg hasn’t stoked as much controversy as Musk, he did indirectly back and support Musk’s push on X at one point.
In the meantime, Threads’ rapid growth shows that Zuckerberg can compete by offering a cleaner, mobile-focused space, even if it doesn’t yet match X’s desktop stronghold.
At the end of the day, many users may keep both apps on their phones, dipping into Threads for quick updates and relying on X when they want live-breaking news and constant conversation.
The competition is far from over, but for now, Threads is showing that it can at least run alongside X in the race for daily attention.
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