TON Foundation is hiring a marketing vice president to expand the ecosystem and increase global influence for TON.

This position is responsible for building effective marketing strategies, coordinating content production on social media platforms, amidst the organization facing controversy related to the UAE golden visa program.

MAIN CONTENT

  • TON Foundation is hiring a marketing vice president focused on developing global strategies.

  • The role includes managing the budget and producing video content on TikTok, Instagram, and YouTube.

  • The organization is embroiled in controversy regarding the UAE golden visa and unclear collaboration mechanisms.

What is the goal for TON Foundation hiring a marketing vice president?

The marketing vice president of TON is tasked with designing and executing impactful marketing strategies to enhance user experience and expand the TON ecosystem on an international scale. According to a report from The Block on July 8, 2024, this role also closely collaborates with the board of directors in budget planning and content creation.

“An effective marketing and branding strategy is the key factor for ecosystem growth and attracting new users,” said the CEO of TON Foundation in July 2024.

CEO of TON Foundation, July 2024, The Block

What will the marketing vice president be mainly responsible for?

The person in this position will develop high-impact campaigns, focusing on social video platforms like TikTok, Instagram, and YouTube to increase engagement and brand recognition. Additionally, they must coordinate with other directors to ensure the marketing budget is allocated reasonably and effectively.

How does the controversy surrounding the UAE 'Golden Visa' program affect TON Foundation?

Recently, TON Foundation announced a partnership with the UAE to grant a 10-year golden visa to TON depositors, but this information faced backlash from the UAE Government stating that cryptocurrency investors do not qualify for the visa. TON later clarified that the project is still in its early stages and has not been approved by the government.

“We are committed to transparency and will continue to work closely with regulatory authorities to ensure collaboration plans are implemented legally,” stated a representative of TON Foundation in July 2024.

Representative of TON Foundation, July 2024, The Block

How will the new marketing position strengthen the credibility and development of the TON ecosystem?

The appointment of a professional marketing vice president helps TON leverage industry experience, enhance expertise, and increase brand influence in the global market. This aligns with the increasingly fierce competitive environment in the cryptocurrency field and helps strengthen trust among investors and users.

Practical examples of the impact of effective marketing strategies in cryptocurrency?

In 2023, some Layer 1 projects with creative promotional campaigns increased global user numbers to 30 million, with liquidity sales exceeding 1 billion USD per month, demonstrating the power of professional marketing campaigns in expanding the ecosystem.

What are the important social media platforms in TON Foundation's marketing strategy?

TikTok, Instagram, and YouTube are considered key platforms for attracting the youth community and generating viral content, contributing to increased brand recognition and user retention.

Frequently asked questions

  • What will the marketing vice president of TON Foundation do? They will develop global marketing strategies and manage content production on major social networks.

  • Why is the UAE golden visa project controversial? Because the UAE government has not officially approved the issuance of visas for cryptocurrency investors as announced by TON.

  • How does the marketing strategy impact ecosystem development? It helps increase the number of users, improve brand recognition, and build trust within the community.

  • Why choose TikTok, Instagram, and YouTube? These are platforms that generate a large amount of interaction and attract a young user demographic, aligning with modern trends.

  • What market expansion plans does TON Foundation have? Aiming to strengthen global presence and develop a widespread user network.

Source: https://tintucbitcoin.com/ton-foundation-tuyen-pho-giam-doc-marketing/

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