Football Clubs Aren’t Just Physical Anymore. $BTC They’re On-Chain
Throughout my work with crypto businesses, I’ve seen how partnerships with legacy brands can accelerate Web3 adoption. Football clubs like Juventus, Manchester City, and Lazio are leading the charge - they’re moving on-chain.
From fan tokens to crypto exchange partnerships, elite teams are building new ways to connect with global audiences:
✅ Manchester City x OKX – OKX took over Man City’s training kits and launched NFT collectibles and metaverse fan experiences.
✅ Juventus x WhiteBIT – where WhiteBIT is an official sleeve partner of Italy’s football giant, signalling a commitment to deeper blockchain integration and crypto-powered fan engagement.
✅ Lazio x Binance – Binance powers Lazio’s official fan token, letting supporters vote on club decisions and access exclusive perks.
From my perspective, this shift shows how forward-thinking clubs are using Web3 to innovate, while crypto exchanges tap into passionate, global audiences.
This isn’t just sponsorship—it’s the beginning of sports as an on-chain ecosystem.
