#SaylorBTCPurchase refers to the significant and continuous acquisitions of Bitcoin (BTC) made by Michael Saylor, founder and executive chairman of the company Strategy (formerly known as MicroStrategy). Michael Saylor is a well-known Bitcoin evangelist and a Bitcoin "maximalist," meaning he firmly believes in the long-term potential of Bitcoin as a store of value and the future of money. His company, Strategy, has adopted a unique corporate strategy of accumulating Bitcoin, becoming the largest publicly traded corporate holder of Bitcoin in the world. $BTC
Strategy began acquiring Bitcoin in August 2020 as a treasury strategy, seeking to protect itself against inflation and find a superior alternative to cash holdings. The company has financed these acquisitions through the sale of shares, the issuance of convertible debt, and other capital offerings, demonstrating a long-term commitment to Bitcoin.
Strategy has accumulated a massive amount of Bitcoin. As of today, July 6, 2025, it is reported that Strategy holds over 597,000 BTC, acquired for billions of dollars at an average price per Bitcoin that has varied over time, but has resulted in a considerable unrealized gain. For example, in the last weeks of June 2025, it was reported the purchase of thousands of additional BTC for hundreds of millions of dollars, with average prices per Bitcoin exceeding $100,000.
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