On July 4, 2025, Hilbert Group, listed on Nasdaq and a leading firm in digital asset investment, announced a groundbreaking decision to make Bitcoin the primary reserve asset of its treasury. This strategic move reflects the growing trust of institutions in cryptocurrencies and positions Hilbert as a pioneer among European public companies. The decision, unanimously approved by the board of directors, aims to leverage Bitcoin's potential as a long-term store of value amid global economic instability, such as inflation and currency devaluation.
The company established a dedicated Treasury Committee led by Chief Financial Officer Russell Thompson to manage this initiative, ensuring a professional approach and transparency. Hilbert plans to actively manage its Bitcoin assets using AI-based trading models, distinguishing it from passive investors. A real-time dashboard will provide visibility into cryptocurrency reserves for stakeholders. The decision is also supported by financing proposals from institutional partners, indicating market backing.
This step aligns with the trend of companies like MicroStrategy and Semler Scientific, which are choosing Bitcoin for reserves. While the risk is associated with market volatility, Hilbert's approach may inspire other European firms to transform corporate finance through the integration of digital assets.
