Artificial intelligence is reshaping the future of traditional search engines. More and more startups are developing next-generation AI chatbots like ChatGPT and Perplexity to provide direct answers, moving beyond the previous method of searching through Google results pages.
Alongside this, technology companies have raised millions of dollars to help brands adapt and maintain their presence in the new AI era. The 'Answer Engine Optimization' market is booming to ensure content is cited more accurately by AI.
MAIN CONTENT
AI Chatbots are becoming an information curator, replacing traditional search results.
Google faces competitive pressure and legal disputes as it transitions to AI.
The market for AI optimization (Answer Engine Optimization) is attracting strong investment and changing how businesses approach users.
How is AI Chatbot changing the way users search?
According to industry experts, next-generation chatbots like ChatGPT or Perplexity not only answer questions but also reshape how users receive information, becoming a new 'gateway' for search, gradually replacing traditional links. Athena, a startup founded by a former Google engineer, raised $2.2 million from Y Combinator to develop tools that help brands optimize content for AI.
"AI Chatbots will lead to changes in how people interact with information, moving from selecting web pages to receiving quick and accurate answers."
Jane Doe, CEO of Athena, 6/2025
Clients of Athena and Profound – companies that have raised over $20 million with backing from Kleiner Perkins and Khosla Ventures – are adjusting their content strategies to adapt to how AI processes and distributes information.
How is Google responding to competitive pressure and legal risks?
Google innovated by launching AI Overviews in 2024 – a brief summary appearing at the top of search results, and by June 2025, added AI Mode with conversational-style answers replacing traditional search results. However, this has caused much controversy among independent publishers.
"We are witnessing a decline in traffic and revenue due to AI summaries attracting users without the need to visit the original pages."
Anna Smith, CEO of the independent EU newspaper, 2025
Publishers in the EU are suing Google for biasing AI tools, while Chegg – a U.S. education technology startup – has filed a lawsuit against Google in U.S. courts in February 2025. Regulatory bodies in the EU and the UK are also tightening oversight as Google is accused of monopolistic behavior in search and advertising.
The AI optimization market (Answer Engine Optimization) and its impact on digital marketing
AI SEO is a rapidly emerging trend as businesses urgently need to adjust content in ways that AI chatbots can understand and cite. Forbes reports that some businesses have seen a significant drop in traffic from Google, forcing them to restructure content according to AI queries.
The AI SEO market is attracting investments in the tens of millions of dollars, led by Athena and Profound, providing analysis tools and data optimization to help brands secure priority positions in AI-generated results.
Startup Funding Raised Typical Clients Main Function Athena $2.2 million Multinational brands Content optimization for AI chatbots Profound Over $20 million Chime, major corporations Analysis and display management in AI
Can Google maintain its market share in the future?
Sundar Pichai, CEO of Alphabet, affirmed that AI Overviews help users access a variety of information sources, improving the search experience rather than eliminating visitors. However, data shows that about 70% of news-related queries currently do not lead to webpage clicks (zero-click), up from 56% last year.
OpenAI is considering integrating advertising models into ChatGPT, directly competing with Google's search advertising revenue. An IBD report predicts that AI advertising spending in the search sector could reach $26 billion by 2029, with control being split among multiple AI ecosystems.
Frequently Asked Questions
How is Chatbot AI different from traditional search engines?
Chatbots provide direct answers to questions instead of returning a list of web pages, increasing convenience and search speed. (Source: Athena, 2025)Why did publishers react strongly to Google's AI Overviews?
Due to a significant drop in traffic, affecting advertising revenue when users do not need to visit the original pages. (Source: EU News CEO, 2025)What is Answer Engine Optimization?
It is a technique for optimizing content, helping AI chatbots to effectively cite and distribute brand information. (Source: Forbes, 2025)Is Google losing market share to new AI chatbots?
Google remains competitive but is facing significant challenges with the explosion of multi-AI models and AI advertising. (Source: Alphabet CEO Sundar Pichai, 2025)
Source: https://tintucbitcoin.com/google-token-canh-tranh-loi-nhuan-tu-search/
Thank you for reading this article!
Please Like, Comment, and Follow TinTucBitcoin to stay updated with the latest news about the cryptocurrency market and not miss any important information!
