Binance has named Gillian Lynch as the new Head of Europe & UK, signaling a strategic escalation in its efforts to engage regulators and expand operations across the region. Lynch officially begins her new role in July 2025, steering Binance's strategy, operations, and compliance initiatives under evolving frameworks such as the EU’s MiCA regulation .
Lynch brings over two decades of leadership in fintech and digital assets. Previously, she served as CEO of Europe at Gemini, where she guided regulatory strategy and business expansion. Her resume also includes senior roles at Ireland’s Bank of Ireland and fintech platform Leveris .
Binance CEO Richard Teng expressed confidence that Lynch’s blend of compliance expertise and fintech leadership will drive responsible innovation, deepen regulatory engagement, and fuel growth in key markets .
This appointment comes amid Binance’s efforts to realign its European offerings—including delisting non‑MiCA-compliant stablecoins and bolstering fiat on-ramps via new SEPA partnerships. In parallel, the company has launched institutional-focused products like Binance Institutional Loans and an AI-driven SAFUGPT development platform .
Appointing Lynch underscores Binance’s pivot toward legitimacy and compliance. Her leadership is expected to reinforce trust with regulators in the UK and EU and accelerate Binance’s ambition to set the standard for regulated digital asset platforms in Europe.