Odaily Planet Daily News Eric Balchunas, senior ETF analyst at Bloomberg, stated, "Cathie Wood's ARK Invest has just applied for some 'structured' ETFs, also known as buffered ETFs. Basically, it is similar to ARKK, but with a 50% loss limit, and the upside (as I understand it) is that aside from the initial 5% gain, other profits can be obtained. In my view, this indicates that there is a very strong demand in the market for 'certainty income structure' type products."