Apple seeks external AI partners to enhance Siri's capabilities
According to (Bloomberg) reports, Apple is exploring the use of AI models from OpenAI and Anthropic to drive a new version of Siri. This move shows Apple's growing interest in adopting third-party AI technologies rather than solely relying on internally developed technology.
According to reports, the iPhone manufacturer has conducted preliminary talks with two companies, asking them to train customized large language models (LLMs) for testing on Apple's own cloud infrastructure. However, sources revealed that the discussions are still in the early stages and no final decision has been made.
Previously, Apple admitted that the planned improvements to Siri AI would be delayed until 2026. In March of this year, leadership changes occurred in the Apple AI department, with CEO Cook losing confidence in former AI head John Giannandrea, leading to Mike Rockwell taking over the responsibility for Siri development.
Internal tests show Anthropic performs best
Rockwell requested his team to test the performance of Anthropic's Claude, OpenAI's ChatGPT, and Google's Gemini in handling basic requests and compare them with Apple's own models. Test results showed that Anthropic's performance is regarded as the most promising.
At the recent Worldwide Developers Conference, Apple's Senior Vice President of Worldwide Marketing Joswiak admitted that the LLM Siri technology 'does not meet our quality standards,' and therefore the product was almost entirely absent from the conference. However, Apple still showcased practical AI update features, such as real-time phone call translation, and announced that developers can now access its internal AI models.
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The competition in the AI assistant market is currently fierce, with Google providing Gemini AI features for Android and Pixel series, and Samsung licensing Google's AI models. Reports suggest that Apple executives earlier this month even considered acquiring Perplexity to enhance its AI ambitions.
The strategic shift reflects market competitive pressure
Both OpenAI and Apple have remained silent regarding the reports, while Anthropic, supported by Amazon, declined to comment. Apple's strategic shift in the AI industry indicates that the company recognizes that solely relying on internal R&D may not meet market demands and user expectations in the current rapidly evolving AI environment.
According to reports, Apple's plan to integrate third-party AI models into Siri is still in the 'early stages,' and the company is still considering whether to use internal models. By collaborating with AI leaders such as OpenAI and Anthropic, Apple aims to inject more powerful conversational capabilities and understanding functions into Siri, regaining a competitive edge in the intense AI assistant market.
This article is generated by aggregating information from various sources by the encrypted Agent, reviewed by (Encrypted City). It is still in the training phase and may contain logical biases or information errors. The content is for reference only and should not be considered as investment advice.
'Is Apple's own Siri AI technology failing? Reports say it's negotiating to partner with OpenAI to inject new AI features.' This article was first published in 'Encrypted City.'