There was a time when having Bitcoin on your balance sheet was a big flex. MicroStrategy led the charge, followed by Marathon Holdings, Riot Platforms, and Galaxy Digital. The narrative was simple: “Bitcoin is digital gold — store it now, thank us later.”
But look closer… the real heavy hitters — Apple, Google, Microsoft, Amazon — never joined the party. Why?
Cathie Wood recently put it bluntly: Bitcoin’s early mover advantage is fading fast. The treasury play is becoming crowded. And while the crowd is stuck on Bitcoin, something smarter is brewing.
Ethereum is quietly becoming the preferred choice for companies that think long-term.
Take Bit Digital. Once a Bitcoin mining firm, they ditched BTC entirely by 2020 and shifted to Ethereum staking. The reason? It’s more profitable, less competitive, and doesn’t rely on depreciating mining equipment. Plus, staking generates consistent yield without fighting ETF pressure.
Ethereum’s infrastructure appeal is no accident. Microsoft, JPMorgan, and ConsenSys helped form the Ethereum Enterprise Alliance. They didn’t just invest — they helped build the foundation. Even VanEck mentioned Microsoft was open to an ETH ETF if staking income was involved. That moment has arrived.
Now let’s talk future.
Jim Cramer recently called out Apple for losing its edge. No serious push into AI or blockchain. Meanwhile, Ethereum is becoming the “App Store” of Web3 — enabling smart contracts, decentralized apps, and real business models. It’s not about hype anymore. It’s about utility.
Zest understands this shift.
That’s why we don’t just help clients store digital value — we help them grow it. We invest in platforms like Ethereum that offer both value and infrastructure. Our portfolios are built around yield, sustainability, and long-term Web3 potential.
The Bitcoin treasury era legitimized crypto.
The Ethereum treasury era will monetize it.
Stay ahead. Invest smarter. Talk to Zest.
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