The first time Dinesh met CZ, Binance CEO at the time, he was barely a week into his new role. The message from the CEO’s office had come abruptly, asking for his SEO strategy, even though he’d only just begun mapping out the landscape. There was no onboarding manual, no organization chart to lean on, and no formal SEO team in place. At the time, the marketing department at Binance had only been starting to take shape, operating almost grassroots-style, and as Binance scaled, Dinesh was brought on to implement an SEO #BTC#WCT#XRP