The Rise of Web3 Social: Can Friend.tech Disrupt Traditional Platforms?
The decentralized social platform Friend.tech has gained popularity with its “Keys” economic model, allowing users to profit from tokenized social influence. Similar projects like Lens Protocol and Farcaster are also exploring on-chain social. However, excessive token speculation and poor user experience remain challenges. In the future, Web3 social must balance decentralization and usability to have a chance against traditional giants like Twitter and Telegram.