Apple is considering integrating third-party large language models (LLMs) into its Siri virtual assistant to improve processing capabilities and user experience. As generative AI products such as Anthropic's Claude and OpenAI's ChatGPT continue to improve, Apple is in deep negotiations with these partners to gradually change its current AI strategy. A review of Apple's internal AI system shows that external models, especially Claude, are more effective. However, Apple still wants to tightly control the technology, ensure security and optimize the user experience. The article analyzes in detail Apple's new steps in the field of AI, factors affecting the company internally, as well as the trend of strategic cooperation with leading cryptocurrency developers today.
Overview of Apple's current AI strategy and plans for Siri
Apple has long built Siri on internally developed artificial intelligence models to optimize user experience while ensuring personal information security. However, the rapid advancement of external language models has posed a major challenge for Apple in updating and upgrading this virtual assistant feature.
The negotiations with Anthropic and OpenAI are a strategic move to help Siri compete more strongly with rivals such as Google Assistant or Samsung's AI services. Apple continues to develop the "LLM Siri" project in parallel with plans to apply external models, in order to maintain the technological initiative.
Big language models Apple is testing for Siri
Apple tested several LLM models from prominent developers such as Anthropic with Claude, OpenAI with ChatGPT, and Google with Gemini. Initial results show that Anthropic's Claude outperforms Apple's internal models in language understanding and processing.
This research and testing also assists Apple in evaluating which model can best meet the privacy and performance requirements of the iOS platform and other Apple devices.
The Causes and Implications of Apple's Possible Abandonment of Its Internal AI Model for Siri
The decision to look into integrating LLM from outside came as a result of a change in the AI governance structure at Apple, as responsibility for Siri development was transferred from AI chief John Giannandrea to software engineering lead Craig Federighi and Vision Pro director Mike Rockwell.
The new assignment helps leverage innovation, spur testing of new technologies to improve Siri's effectiveness, and help Apple keep up with rivals in the AI field.
The Impact on AI Development Culture and Teams at Apple
The strategy shift has caused some internal friction, with many Apple engineers seeing the third-party collaboration as a sign that internal model development efforts are falling short of expectations. This has led some talented employees to consider moving to competing companies like Meta or OpenAI, which offer attractive salaries ranging from $10 million to more than $40 million per year.
Meanwhile, some key development teams have chosen to stay after being persuaded by enhanced offers, helping to maintain stability in Apple's AI project.
Details of negotiations between Apple and outside LLM suppliers
Apple is in talks with Anthropic and OpenAI to have customized versions of Claude and ChatGPT run on the company’s Private Cloud Compute system. However, Anthropic’s annual licensing fees, which are expected to rise over time, are a major stumbling block in the negotiations.
If successful, this investment will help Siri gain superior natural language processing power, while promoting the continued development of AI features integrated with the Apple ecosystem.
Comparing Apple's AI Integration Strategy to Other Tech Competitors
Other tech giants are also choosing to partner with open-source AI developers to improve their services. Samsung, for example, is deploying “Galaxy AI” using Google’s Gemini technology, while Amazon is leveraging Anthropic’s Claude to improve Alexa+.
With this collaboration, major technology companies are accelerating the development of AI to gain a competitive advantage in the volatile global market.
Internal projects stalled and plans to integrate a third AI model
Apple has canceled some internal projects like Swift Assist, an LLM-based coding support tool in Xcode, and will instead integrate models from ChatGPT and Claude into a new version of Xcode expected to be released this year. This move shows that Apple is more flexible in adopting external technology.
Apple executives are now weighing their long-term reliance on outside suppliers, while prioritizing maintaining ownership of AI technologies to serve the goal of developing future wearables and robots.
Prospects and challenges for the future of AI at Apple
Integrating large external language models could help Apple quickly improve Siri to meet modern user expectations. However, this also poses major challenges in terms of technology governance, corporate culture, and data security.
The end result will have a profound impact on Apple's position on the global AI map, as well as directly impact the everyday technology experience of millions of users around the world.
Source: https://tintucbitcoin.com/apple-hop-tac-anthropic-openai-phat-trien-siri/
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