DemonStark
--
Binance Fuel F1
Binance Fuels F1 Fan Engagement at the Australian Grand Prix 🇦🇺🏎️
Binance has taken its partnership with the BWT Alpine F1 Team to the streets of Melbourne—and straight into fans’ hearts. Ahead of the season‑opening Australian Grand Prix in March 2025, the crypto exchange unveiled a spectacular fan-designed helmet for Pierre Gasly, brought to life via a powerful mural and interactive AR experience.
### 🎨 Fan-Driven Helmet Design
On January 8, Binance kicked off its global *Pierre Gasly Helmet Design Contest*, inviting fans and Binance users alike to submit creative entries via template by January 20. The aim? A design that blends Gasly’s numbers, Binance's spirit, and Aussie racing culture.
The winning entry, created by Brazilian fan Tiago Barra, was crowned in early March. It features vivid green and gold motifs, with iconic kangaroo and emu imagery and a stylized homage to the Albert Park circuit.
### 🖼️ Melbourne Mural: Art Meets Speed
Collaborating with local street artist Matt Adnate, Binance transformed the winning design into a massive 5×2 m mural on Melbourne’s La Trobe Street. The vibrant piece showcases Pierre’s portrait, the helmet art, and native animals like an eagle representing speed and precision.
True to its Web3 ethos, Binance layered AR technology onto the mural—scan a QR code to explore a 3D animated version of Gasly's helmet gliding across a virtual circuit.
### 🏁 From Track to Auction for a Cause
Gasly will wear the custom helmet during the Australian GP weekend on March 16, giving the design global visibility. After the race, the race-worn helmet will be auctioned on F1 Authentics, with proceeds benefiting Melbourne’s *CROW Youth Boxing*, a charity empowering First Nations youth.
### 💬 Voices from the Launch
* **Pierre Gasly**: “The mural brings the winning helmet design to life in a bold, dynamic way... Binance is continuing to bring fans closer to the sport.”
* **Tiago Barra**, contest winner: “I still can’t believe I won... The design brings national colors of Australia... with a touch of Binance's characteristic tones.”
* **Matt Adnate**, mural artist: “Bringing my artwork into an augmented reality experience adds a new dimension mirrors the speed and intensity of the race.”
* **Sarah Dale**, Binance Global Head of Partnerships: Highlighted the deep bond between the crypto and F1 communities, noting how the campaign builds on last year's success and "brings fans closer to the action."
### ⚡ What It Means
**Binance’s activation in Melbourne is more than marketing—it’s a multi-sensory engagement** that:
* Invites global creativity via a participatory design contest.
* Showcases physical and digital artistry with a mural + AR.
* Delivers clear social impact through charitable action.
* Reinforces the synergy of speed, innovation, and Web3.
With activations planned across Mexico, Brazil, and Abu Dhabi, Binance is bringing its high-octane branding strategy to the world’s biggest motorsport stage.
### 📲 Get Involved
* Catch the helmet live on Gasly during the race weekend starting March 16.
* Scan the mural’s QR code for the AR experience.
* Bid in the post-GP auction on F1 Authentics to support CROW Youth Boxing.
Binance’s Australian debut puts a spotlight on how art, tech, and community are shaping modern F1 fandom. And for Gasly—and fans worldwide—this may just be the race of a lifetime.
#Write2Earn
#bnb
#BTC走势分析
$BTC
$ETH
Binance has taken its partnership with the BWT Alpine F1 Team to the streets of Melbourne—and straight into fans’ hearts. Ahead of the season‑opening Australian Grand Prix in March 2025, the crypto exchange unveiled a spectacular fan-designed helmet for Pierre Gasly, brought to life via a powerful mural and interactive AR experience.
### 🎨 Fan-Driven Helmet Design
On January 8, Binance kicked off its global *Pierre Gasly Helmet Design Contest*, inviting fans and Binance users alike to submit creative entries via template by January 20. The aim? A design that blends Gasly’s numbers, Binance's spirit, and Aussie racing culture.
The winning entry, created by Brazilian fan Tiago Barra, was crowned in early March. It features vivid green and gold motifs, with iconic kangaroo and emu imagery and a stylized homage to the Albert Park circuit.
### 🖼️ Melbourne Mural: Art Meets Speed
Collaborating with local street artist Matt Adnate, Binance transformed the winning design into a massive 5×2 m mural on Melbourne’s La Trobe Street. The vibrant piece showcases Pierre’s portrait, the helmet art, and native animals like an eagle representing speed and precision.
True to its Web3 ethos, Binance layered AR technology onto the mural—scan a QR code to explore a 3D animated version of Gasly's helmet gliding across a virtual circuit.
### 🏁 From Track to Auction for a Cause
Gasly will wear the custom helmet during the Australian GP weekend on March 16, giving the design global visibility. After the race, the race-worn helmet will be auctioned on F1 Authentics, with proceeds benefiting Melbourne’s *CROW Youth Boxing*, a charity empowering First Nations youth.
### 💬 Voices from the Launch
* **Pierre Gasly**: “The mural brings the winning helmet design to life in a bold, dynamic way... Binance is continuing to bring fans closer to the sport.”
* **Tiago Barra**, contest winner: “I still can’t believe I won... The design brings national colors of Australia... with a touch of Binance's characteristic tones.”
* **Matt Adnate**, mural artist: “Bringing my artwork into an augmented reality experience adds a new dimension mirrors the speed and intensity of the race.”
* **Sarah Dale**, Binance Global Head of Partnerships: Highlighted the deep bond between the crypto and F1 communities, noting how the campaign builds on last year's success and "brings fans closer to the action."
### ⚡ What It Means
**Binance’s activation in Melbourne is more than marketing—it’s a multi-sensory engagement** that:
* Invites global creativity via a participatory design contest.
* Showcases physical and digital artistry with a mural + AR.
* Delivers clear social impact through charitable action.
* Reinforces the synergy of speed, innovation, and Web3.
With activations planned across Mexico, Brazil, and Abu Dhabi, Binance is bringing its high-octane branding strategy to the world’s biggest motorsport stage.
### 📲 Get Involved
* Catch the helmet live on Gasly during the race weekend starting March 16.
* Scan the mural’s QR code for the AR experience.
* Bid in the post-GP auction on F1 Authentics to support CROW Youth Boxing.
Binance’s Australian debut puts a spotlight on how art, tech, and community are shaping modern F1 fandom. And for Gasly—and fans worldwide—this may just be the race of a lifetime.
#Write2Earn
#bnb
#BTC走势分析
$BTC
$ETH
Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.
0
0