based on materials from the site - By Marketbit.io

Companies listed on the London Stock Exchange are accepting bitcoins as a treasury asset, underscoring a growing trend in financial strategies. This shift, affecting companies such as Smarter Web Co, leads to significant changes in their market positions and operational strategies.
London companies are accepting bitcoins for diversification and asset protection amid economic fluctuations, reflecting a broader financial shift and increased investor interest.
Companies listed on the London Stock Exchange, such as GSTechnologies and TruSpine Technologies, are turning to bitcoins for treasury strategies, aiming to preserve capital and leverage volatile markets. This strategy mirrors what American companies like MicroStrategy are doing in cryptocurrency. GSTechnologies even announced the purchase of ETH and BTC to achieve its strategic goals.
GSTechnologies, traditionally focused on digital assets, has acquired the Bake platform, highlighting a strategic pivot. Meanwhile, TruSpine plans to invest in bitcoins through a future fundraising effort, demonstrating a significant shift from its focus on medical devices.
These moves have caused significant market volatility for the involved companies. The market capitalization of Smarter Web Co has sharply risen and fallen, reflecting investor enthusiasm and caution. This volatility underscores the risks associated with cryptocurrency exposure.
Monetary policy and geopolitical tensions are prompting companies to use bitcoin as a hedge. This aligns with trends in U.S. markets and emphasizes bitcoin's role not only as a speculative asset but also as a strategic tool for asset preservation. TruSpine Technologies PLC stated: 'Bitcoin provides a means of preserving value over time and serves as a hedge against both inflation and geopolitical events.'
Market strategies are shifting as more companies integrate bitcoin, impacting stock prices. The rise in Smarter Web Co shares illustrates the potential of such strategies but also warns of inherent risks. Regulatory responses remain measured but are being closely monitored by participants.
As London firms adopt bitcoin, they are paving the way for further convergence of traditional finance and cryptocurrency. This development indicates a blurring of boundaries, where digital assets are advancing towards widespread acceptance and strategic roles in corporate finance.
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