Why The Media Hypes Meme Coins But Buries ISO 20022 Assets Like XRP

#ISO20022 #IfYouAreNewToBinance #xrp

A sharp observation and a real frustration many in crypto feel.

Why the Media Ignores ISO 20022-Compliant Coins Like XRP and Instead Hypes Meme Coins

Clickbait & Attention Economy

Meme coins and hyped projects generate fast clicks, views, and hype — that’s what media outlets want because it drives traffic and ad revenue.

ISO 20022 coins like XRP have complex use cases and slow adoption timelines, which don’t make for flashy headlines.

Complexity vs Simplicity

The tech behind ISO 20022 is complex and technical — hard to explain in short soundbites or viral TikToks.

Meme coins have simple, meme-able stories that anyone can share and hype easily.

Conflict of Interest & Influence

Some media outlets have partnerships with certain projects or exchanges that push hype coins.

Negative narratives about XRP (e.g., calling it a “scam”) often come from legal battles (Ripple lawsuit) or vested interests trying to discredit it.

Regulatory Uncertainty & FUD

XRP’s ongoing legal struggles in the US have made media wary or cautious, leading to more FUD (Fear, Uncertainty, Doubt).

Meanwhile, meme coins fly under the radar until they pump and dump.

Retail Sentiment & Viral Culture

Retail traders love quick, high-risk plays (meme coins). Media feeds that frenzy.

Serious tech coins like XRP are “boring” in comparison and don’t fit the viral narrative.

Bottom Line

The media’s focus is not aligned with long-term value or real innovation — it’s about clicks, drama, and quick gains.

That leaves solid projects like XRP flying under the radar or unfairly smeared. $WCT