Sui Name Service successfully acquired the "sui.eth" domain name: cross-chain identity layout triggers industry changes
Welcome to Mlion's news analysis. The major event that Sui Name Service (SuiNS) successfully acquired the "sui.eth" domain name marks an unprecedented strategic breakthrough in the Web3 identity infrastructure. This is not just a simple domain name acquisition, but also a key step for the entire blockchain ecosystem to optimize interoperability and user experience.
News subject background introduction
As the core technology platform in Sui ecosystem, Sui Name Service focuses on replacing complex wallet addresses with user-friendly domain names to improve the on-chain interaction experience. After more than two years of continuous optimization, SuiNS has developed into the leading domain name service on Sui, making Web3 identity more intuitive by introducing the "@" symbol.
At the same time, the Sui ecosystem is in a rapid development stage. [The number of active accounts on the chain has exceeded 10 million](https://www.sohu.com/a/908138484_121833342), and important progress has been made in DeFi, DEX and cross-chain transactions, providing a solid user base and technical support for the development of SuiNS.
In-depth news insights
Let us analyze the strategic significance and market impact behind this event in depth...
1. The strategic positioning of cross-chain identity infrastructure has been completed
SuiNS's acquisition of the "sui.eth" domain name is by no means accidental, but a precise layout under the background of [intensive release of favorable signals in the domain name industry](https://zhuanlan.zhihu.com/p/1921532722481964645). This move directly binds the Sui ecosystem with the Ethereum ecosystem. It should be noted that [ENS is a decentralized domain name system built on Ethereum](https://chainee.io/what-is-ens/), and its ".eth" suffix has become the golden signboard of Web3 identity. By obtaining the "sui.eth" domain name, SuiNS has achieved seamless connection with the Ethereum ecosystem, which provides users with an unprecedented cross-chain identity experience. More importantly, this move will strongly promote the [development of cross-chain identity functions](https://foresightnews.pro/), laying the foundation for the interoperability development of the entire blockchain industry.
2. The competitive landscape of the Web3 identity track is being redefined
The current blockchain domain name service market is in a period of rapid expansion, and [modular design is activating the cross-chain identity economy](https://www.binance.com/zh-CN/square/post/26139211225482). SuiNS's acquisition of the "sui.eth" domain name is essentially a new cross-chain identity solution while directly competing with traditional ENS services. This innovative model not only solves the pain points of identity management between users in different blockchain networks, but also seizes the key nodes of Web3 infrastructure. It is worth noting that as [the application of blockchain technology in domain name services continues to deepen](https://cloud.tencent.com/developer/news/2662201), SuiNS's layout will provide it with significant advantages in future market competition.
3. The perfect match between technological innovation and market demand drives value explosion
[The integrated development of cross-chain identity oracle and zkTLS technology](https://finance.sina.com.cn/blockchain/roll/2025-06-25/doc-infchyzi4403645.shtml) provides strong technical support for SuiNS' cross-chain function. In the current situation of multiple chains coexisting in the blockchain industry, users are in urgent need of a unified identity management solution. SuiNS has just met this core demand by acquiring the "sui.eth" domain name and developing cross-chain identity functions. Especially in the market environment of [the digital currency field welcomes good news](https://www.stcn.com/article/detail/2284171.html), this infrastructure-level innovation will surely be highly recognized by the market and actively pursued by capital.
4. The synergy of the Sui ecosystem will be exponentially amplified
Based on the steady expansion of Sui's ecological development and continuous capital investment, SuiNS's cross-chain identity function will form a strong synergy with the entire Sui ecosystem. With the addition of more DeFi projects, NFT platforms, and decentralized applications, the "sui.eth" domain name will become an important bridge connecting different ecosystems. The amplification of this network effect will bring SuiNS a double dividend of user growth and value enhancement. Especially in the context of the continuous net inflow of Bitcoin spot ETF, the prosperity of the entire cryptocurrency market will provide a broader space for the development of SuiNS.
5. The competitive barriers built by first-mover advantage are forming an insurmountable moat
In the domain name service track, which has a natural monopoly attribute, being the first to obtain key domain name resources often means long-term competitive advantage. SuiNS successfully obtained the "sui.eth" domain name, which not only occupied the key node connecting the Sui ecosystem and the Ethereum ecosystem, but also established a strong first-mover advantage in the field of cross-chain identity services. Considering the market background of [cryptocurrency ushering in multiple benefits](https://cn.investing.com/news/cryptocurrency-news), this infrastructure-level layout will continue to increase in value with the development of the entire industry, forming a competitive barrier that is difficult to replicate.
Market Impact Analysis Comparison
| Impact Dimensions | Short-term Impact | Long-term Impact |
|---------|---------|---------|
| User experience | Improved convenience of cross-chain identity management | Popularization of Web3 identity standardization |
| Ecological value | Sui ecology and Ethereum interconnection | Deep integration of multi-chain ecology |
| Competition landscape | Domain name service market reshuffled | Cross-chain infrastructure leadership established |
| Investment value | Infrastructure concepts are popular | Long-term value continues to be released |
This comparison clearly demonstrates the strategic value of SuiNS' acquisition of the "sui.eth" domain name. In the short term, users will enjoy a more convenient cross-chain identity management experience, and the interconnection between Sui ecology and Ethereum will be significantly improved; from a long-term perspective, this will promote the popularization of Web3 identity standardization and promote the deep integration of multi-chain ecology.
Summary and Outlook
In general, Sui Name Service's successful acquisition of the "sui.eth" domain name marks a new stage of development for Web3 infrastructure construction. This is not only a major breakthrough for SuiNS in the field of cross-chain identity, but also an important milestone for the entire blockchain industry to develop towards a higher level of interoperability. In the current market environment with multiple favorable factors, this infrastructure-level innovation will surely be highly recognized by the market and bring long-term value growth opportunities to related ecosystems and investors.
Looking ahead, with the gradual improvement of cross-chain identity functions and the continuous expansion of application scenarios, SuiNS is expected to become an important bridge connecting different blockchain ecosystems and play an increasingly important role in the construction of Web3 infrastructure.
Thanks for reading Mlion's news analysis.
The above content represents AI’s views and is for reference only and does not constitute investment advice.
Source: mlion.ai
