Binance users are increasingly noticing: the number of Binance points earned for completing daily tasks is decreasing, and their availability is becoming rarer. This raises legitimate questions about the reasons for such changes. Does this indicate a shift in market dynamics or something deeper?
One probable reason is **the increase in the number of traders**. With a growing user base, reward pools, if fixed, are distributed among a larger number of participants, reducing individual payouts. This is a natural consequence of scaling the platform.
Another hypothesis is **strategic optimization**. Binance, as the market leader, may be reviewing its marketing budgets. Loyalty programs, while effective for acquisition, cost money. The exchange may have reached a sufficient number of users and is now focusing on retention through service quality rather than excessive giveaways.
Finally, some suggest that Binance has become 'full' — that is, feels so dominant that it no longer needs such aggressive incentives. This could be part of a profitability enhancement strategy or simply an adaptation to a mature market. Likely, the true reason is a combination of all these factors, reflecting the evolution of both the exchange itself and the cryptocurrency market as a whole.